
People and Pop Culture
New style opportunities for the NFL
The league's first fashion editor, Kyle Smith, hopes to make American football stars darlings of the runway.


The league's first fashion editor, Kyle Smith, hopes to make American football stars darlings of the runway.

There’s usually so much red tape [that] the decision-making process gets killed in bureaucracy, but working with the NFL, they were really open to the creativity, to the brainstorming. They really had this creator-first mentality.-- YouTuber Dhar Mann, on working with the NFL on content creation during Super Bowl week back in February.