The four games during NFL Divisional weekend averaged 37.1 million viewers, down 7% from just over 40 million viewers last year, which was a Divisional round record for the NFL.
CBS’ Ravens-Bills led the weekend with 42.9 million viewers on Sunday night, down sharply from 50.4 million for Chiefs-Bills last year in the same window. It’s the least-watched late Sunday Divisional window since CBS got 42.7 million for Chiefs-Bills in 2022. Rams-Eagles on NBC drew 37.9 million on NBC on Sunday afternoon, down 5% from Lions-Bucs in the same window last season (also the lowest in that window since Chiefs-Browns drew 34.3 million on CBS in 2021). Rams-Eagles was still high enough to be NBC’s fourth-best Divisional game on record. It peaked at 47.5 million viewers from 6:00-6:11pm ET.
Saturday’s Chiefs-Texans game was the only window to see a gain during the Divisional round.
