ESPN re-signs NFL reporter Kimberley A. Martin
ESPN national NFL reporter Kimberley A. Martin has re-signed with the company as part of a new multiyear deal. Martin, who joined ESPN in 2020, will continue to appear weekly on “Sunday NFL Countdown,” as well as shows like “Get Up,” “First Take,” “SportsCenter” and “NFL Live.” She is repped by Mont...
Audience Analysis: ‘Sunday Night Baseball’ up 9% for ESPN to date
ESPN’s “Sunday Night Baseball” slate is up 9% this season after another strong audience from Dodgers-Mets over Memorial Day weekend. The game drew 1.7 million viewers, which is 11% above last season’s “SNB” average. When including Opening Day numbers, ESPN’s MLB coverage is up 16% from last season i...
Prime Video NASCAR debut close to cable numbers
Prime Video drew around 2.6 million viewers for the Coca-Cola 600 on Sunday night, which marked the first NASCAR Cup Series race to ever be offered exclusively on a streaming platform. That audience is down 16% from what Fox drew for the race last year (which was cut short by rain). The 2.6 million ...
Fox draws best Indy 500 since ’08 in debut
Fox drew 7.05 million viewers for its debut Indianapolis 500 on Sunday afternoon, per fast-national data, marking what will be the race’s best audience since 7.25 million in 2008. This year also is up 33% from 5.31 million last year on NBC. There was a short weather delay this year, and a four-hour ...
Audience Analysis: NBA Playoffs remain up; Canada evident in NHL numbers
The NBA Playoffs remain up 2% after the conference semifinals and are on pace for the second-best postseason since 2014 (trailing only 2023). Games across ESPN, ABC, ESPNU, NBA TV and TNT/truTV are averaging 3.85 million viewers. The conference semis alone averaged 4.91 million viewers, up 1% from l...
Winners of the 2025 Sports Business Awards
The 18th annual Sports Business Awards were celebrated Wednesday night in N.Y.
Properties see opportunity w/ entertainment tie-ups
When teams or leagues or events from across sports venture out into a collaboration with the entertainment space, there can be incredible opportunity for brand growth -- but also potential pitfalls. How these sports properties look to remain authentic for die-hard fans, while also looking to tap int...
Preakness audience among lowest ever without Derby winner in the field
With the Kentucky Derby winner once again skipping the Preakness Stakes, NBC saw a sharp drop on Saturday for the second leg of horse racing’s Triple Crown (won by Journalism). The network averaged 4.56 million viewers for the race segment of the Preakness from 6:35-7:25pm ET; excluding the pandemic...
Audience Analysis: Fox Sports flat for NASCAR Cup package; NBA Lottery much lower with new spot
Fox and FS1 averaged 3.36 million viewers for NASCAR Cup Series coverage this season (12 races), flat compared to the 2024 package (under a previous rights deal with 16 races). Fox Sports did see a 7% uptick among adults 18-49. FS1 will carry the All-Star events this weekend before Prime Video takes...
YouTube, NFL formalize Brazil game deal
The NFL and Google announced today that the tech giant will stream its first exclusive game this season, bringing audiences the Week 1 game from Brazil free on YouTube and to existing YouTube TV subscribers. It’s already known the Chargers are the home team for the game at Corinthians Arena in São P...