SBJ Media: Preakness Stakes closes in on historic shift

The Preakness Stakes could have a new spot on the racing calendar and a new broadcast home beginning in 2027, sources told SBJ.

Media speed reads

ESPN is set to air its first WrestleMania this weekend under the new pact with WWE, but sources tell SBJ that YouTube TV subscribers will still not be able to authenticate on the ESPN app in time for the event. Google is working through tech issues related to the authentication, sources added, and t...

Tonight’s WNBA Draft, like the NCAA Women’s Basketball Tournament, will be a good indicator of a “new normal” for women’s hoops telecasts. The Caitlin Clark draft telecast drew a record of just under 2.5 million viewers on ESPN two years ago, and last year was the second-best with 1.3 million for a ...

With media assets more valuable than ever for football, the 18-year old NFL Broadcasting and Media Workshop — many may remember it with the “Boot Camp” moniker — is one of the league’s most important programs. The latest three-day iteration, done in conjunction with the NFLPA, wrapped up last week i...

A number of L.A.-based team PR execs are set to be honored at the third annual Communicator Awards on May 28, recognizing their efforts in player relations, team storytelling, corporate strategy and community engagement. The event, put on by the Saban Community Clinic, will honor Angel City VP/PR Li...

ESPN saw healthy viewership growth in Q1, and a 14% increase for its studio shows was a big part of that. “The Pat McAfee Show,” “Get Up” and “NBA Today” also saw record Q1 audiences, as well as the 2pm ET and late-night Scott Van Pelt-helmed windows of “SportsCenter.” Studio shows since September h...

ESPN on Friday is rolling out its plans for a new campaign marketing “Inside the NBA” ahead of the show’s first postseason as part of the network. Ernie Johnson, Charles Barkley, Kenny Smith and Shaquille O’Neal are all featured in the spots, which focus on the group’s chemistry and go with the tagl...

ESPN drew its best Q1 primetime viewership on record, with the January/February/March period buoyed by the NFL Wild Card and Divisional rounds, the CFP, college basketball’s regular season, NHL games, NBA games and more. ESPN alone averaged 2.5 million viewers in primetime over the three months, up ...