Learfield, PBR share mutual interest in growing events at college football venues
Colorado State’s Canvas Stadium hosted a three-day “Bulls & Beats” event over the weekend, which was a collaboration between Professional Bull Riders and Learfield. My SBJ colleague Austin Karp took in the event Friday night, and it featured the debut Collegiate All-Star Rodeo, followed by a Bra...
Bundesliga, Versant ink five-year deal, putting games on USA Network, Fandango
The Bundesliga is linking up with Versant starting with the 2026-27 season after signing a five-year deal for English-language rights in the U.S. and ending a six-year run with ESPN. The new pact will see USA Network air over 30 matches, which is a sharp uptick in the number of games that previously...
Fox’s MLB All-Star figure should get World Cup lift
The MLB All-Star Game has a good chance of cracking 10 million viewers on Tuesday night for the first time since 2015, as Fox has set up the pregame show to get a direct lead-in from the postgame show after the France-Spain FIFA World Cup semifinal. Should the game go to penalty kicks, the All-Star ...
ACC adds ReliaQuest as cybersecurity sponsor
The ACC has a new multiyear deal with ReliaQuest, making the Tampa-based company the official cybersecurity sponsor of the conference. The multiyear deal was struck in conjunction with Disney Advertising and ESPN, and as part of the pact, both sides are committing to help raise awareness of cybersec...
World Cup isn’t putting a dent in local MLB game tune-in
Even with a month of World Cup disruption, MLB fans have continued to tune in for local games this season -- and fans seem to be coming back to White Sox game telecasts. Looking at games through the Round of 32 at the World Cup, 75% of those matches were topped by the aggregate local audience for ML...
SBJ Media: MLB in good place at All-Star break
Aaron Stojkov is the lead producer for the first time for Fox's MLB All-Star Game broadcast, but he brings veteran savvy. Also: World Cup isn't hurting MLB local viewership, MLB national viewership solid at All-Star break, and ESPN morning shows preserve gap over FS1.
MLB national game viewership solid at All-Star break
MLB is off to a strong start, with national partners — new and old — seeing gains at the All-Star break.
Audience Analysis: ESPN morning shows keep wide gap vs. FS1; World Cup helps Fox Corp. to rare win
ESPN studio shows were up a collective 25% in Q2, including a 26% increase in June. “Get Up,” “First Take,” “The Pat McAfee Show” and “NBA Today” all had their best June audiences on record, while “NFL Live” had its best June since 2016. “PTI” even got in on the love, having its best June since 2021...
Aaron Stojkov helming first Fox MLB All-Star production, which should get nice World Cup bump
Aaron Stojkov will be in the lead producer chair for the first time at an MLB All-Star Game on Tuesday night, but the grizzled veteran of Fox Sports isn’t sweating the big moment.
World Cup heads to QFs: Expect big audience gains
The World Cup quarterfinals get underway Thursday afternoon with France-Morocco at 4pm ET on Fox and Telemundo. The last two iterations of the World Cup saw the round begin on a Friday with earlier start times given the location of the events.