![This chart shows the sponsors for the four NFL Experiences at Super Bowls in New Orleans.](https://www.sportsbusinessjournal.com/resizer/v2/BILC67CTQNAVFBSJJUWZZW546M.jpg?auth=4af132ec9f0de6dd8dd4f482857f1a9697cca59ec89cda21ea5861af0b74467c&width=800&height=281)
Panini makes its first visit to NOLA’s Ernest N. Morial Convention Center, as the venue will host its fourth Super Bowl Experience from tomorrow through Saturday.
The annual fan festival features interactive games, player autographs, photos with the Super Bowl rings and the Vince Lombardi Trophy and exclusive merchandise from the NFL Shop presented by Visa.
Although the fanfest leading up to the 1997 Super Bowl in New Orleans did not have a corporate sponsor, each one since has had a brand partner.