Over the next three weeks, the Savannah Bananas and their five spinoff teams will combine to play three games at Wrigley Field, three more at Target Field and games at a college football stadium and eight minor league ballparks.

The average nine-inning MLB game played through July 8 lasted nearly 2 hours and 42 minutes, slightly more than four minutes longer than the full 2024 season average. However, this season’s games have been more than 20 minutes shorter than what they were before the 2023 introduction of the pitch clo...

Professional Bull Riders’ team-based league is entering its fifth season with sponsorship momentum continuing to accelerate, underscoring growing corporate interest in one of the fastest-growing properties in western sports.

Football remains America’s sport. The New York Yankees, not the Dallas Cowboys, are America’s team. Pittsburgh is America’s second-best sports city. And while sports properties and sponsors have spent years preparing for America 250 celebrations, fewer than a quarter of U.S. adults say they are very...

Three-quarters of U.S. NFL, NHL and Major League Baseball fans ages 18-plus said they are “very” or “somewhat” likely to support a brand that is actively celebrating America 250, according to CivicScience/SBJ Sports Consumer Insights, approximately 8 percentage points higher than the country’s gener...

With celebrations for a historic July Fourth well underway, the sports world is investing in bigger, louder and longer pyrotechnic spectacles, bringing with them both new revenue opportunities and operational strain on the fireworks industry.

The city of Williamsburg, James City County, York County (all in Virginia) and KemperSports on Wednesday will hold a ribbon cutting for the $80M, 200,000 square-foot Greater Williamsburg Sports & Events Center.

It is kismet that Morgan Bucciferro, who began her sports business career operating 5K races in which competitors battled mud, fire and other obstacles, now spearheads the staging of concerts, ice hockey, golf, football, volleyball and the growing roster of other non-baseball events at one of the wo...

A packed sports scheduled has made for a busy newsroom ... until SBJ’s David Broughton started wondering who might be even busier than we are.

Brands with naming rights to the U.S. stadiums that are hosting the FIFA World Cup matches stand to lose exposure equal to as much as $53.5M in domestic media value, according to an extensive study conducted by Navigate on behalf of SBJ, and up to $134.8M globally.