The NFL’s average crowd size declined in the 2025 season for the first time since the pandemic, dropping 0.8% to 69,055, with the biggest drops coming amid last-place finishes for the Titans, Jets and Browns, according to an SBJ analysis of box score data.

The number of brands signing deals to put their logo on a major league jersey or helmet reached 63 this year, nearly double what was signed in 2024.

Spending on sports-related construction completed in 2025 reached $6.5 billion. The five biggest projects of the year — Kansas’ Booth Memorial Stadium, AT&T Stadium, Progressive Field, FSU’s Doak Campbell Stadium and the Lindner Family Tennis Center in Cincinnati — were renovations, as 2025 was ...

The naming-rights market in 2025 remained strong, with about three dozen deals and several extensions signed. More than $158 million was committed, though terms were available for fewer than half of the deals.

Activation: USL League One Portland Hearts of Pine

Activations: Scottsdale is the spring training home of the San Francisco Giants and Colorado Rockies, so ahead of the 2025 season, the region’s designated marketing organization sponsored and activated an ice-skating rink and warming station next to Coors Field, hosted a meet-and-greet with Rockies ...

The process of bestowing gifts on college football players and coaches participating in bowl games has evolved over the decades from duffle bags and T-shirts to customized items and experiences.

Activation: Placer Valley Tourism, the private nonprofit designated marketing organization for the California cities of Roseville, Rocklin and Lincoln, signed a 12-year, $5 million deal to put its name atop the $61 million Placer Valley Soccer Complex that opened in Roseville last month.

Activation: Kansas City Current

If you are looking out the window watching it snow, while checking your weather app to see that there’s no end in sight, while watching a game on TV, you are more likely to see an insurance commercial, an automaker’s in-venue signage and a health care company’s logo on a player’s jersey than you are...