The Greensboro (N.C.) Aquatic Center, Greensboro Sports Foundation, Oak View Group and the Big 12 this afternoon will announce that the city has been selected to host the 2026 Big 12 Conference Swimming and Diving Championship. The five-day event next February 24-28 will mark the first time the venu...

The Colorado Rapids launched in 1996 as an MLS founding member. Its home, Dick’s Sporting Goods Park, opened in 2009 as the league’s third soccer-specific stadium and hosted the 2015 MLS All-Star Game. Empower Field at Mile High, the Rapids’ original home, has hosted multiple international matches.

The Raleigh–Durham–Cary, N.C., market has earned a reputation as a college soccer business-friendly juggernaut. WakeMed Soccer Park will host the 2026 and 2027 Women’s and Men’s Division I College Cups, increasing Cary’s soccer championship résumé to 23.

Teams: Philadelphia Union (2010), MLS Next Pro Philadelphia Union II (continuously since 2022)

Teams: FC Dallas (1996), MASL Dallas Sidekicks (2012) and Texas Outlaws (2019), MLS Next Pro North Texas SC (2019), USL Super League Dallas Trinity FC (2024).

Sports Business Journal’s 2025 list of the Best Sports Business Cities, the third in the franchise, ranks the 25 strongest soccer business markets in the United States.

Teams: Sporting Kansas City (since 1996), MASL Kansas City Comets (2010), Kansas City Current (2021)

When Lumen Field was being developed nearly 30 years ago, Paul Allen, the owner of the Seattle Seahawks and a Seattle Sounders investor, mandated that the venue be designed so that the city could host international soccer matches and, someday, the FIFA World Cup. In 2026, eight years after Allen’s d...

The opening of the $310 million Snapdragon Stadium on San Diego State’s campus in 2022 helped lead the way for the birth of the San Diego Wave FC in NWSL and this spring’s debut of San Diego FC in MLS.

The Queen City has come a long way in a short time as a soccer business market. The region is home to Continental Tire (an MLS sponsor since 2010), Ally (an NWSL sponsor and Charlotte FC front-of-kit sponsor since 2021), and Bank of America, which became a global FIFA World Cup sponsor last summer.