The ATP Tour and hospitality vendor Quint have signed a multiyear deal that will designate Quint the ATP’s “official experience and travel partner” and include the creation of “ATP Experiences,” a premium hospitality program for select events. The partnership grants Quint exclusive designation at the ATP Tour level, although individual tournaments will maintain the freedom to work with other hospitality vendors (the Cincinnati Open, as one example, has an existing travel partner in Topnotch Tennis Tours).
The program, which is rolling out this year, will offer buyers packages that include tournament tickets, VIP hospitality, hotel accommodations, transportation, merchandise and other perks. Details have not been announced.
The specific events for which packages will be sold -- as well as exact offerings and pricing for each -- are still being negotiated, according to a Quint spokesperson, but the ATP is taking waitlist submissions at a web landing page that went live Tuesday.
Charlotte-based Quint, a Liberty Media subsidiary, has more than 20 property partnerships and says it services more than 90 events per year, including for F1, MotoGP, the NBA, NHL, Kentucky Derby and USGA.
