The ATP beginning Wednesday is rolling out a new activation of the marketing deal it signed with Spotify last November branded “Tour Sounds.” The initiative will see the ATP release a series of playlists on Spotify and social media content on its owned channels; the playlists consolidate music recom...

ESPN enjoyed a record audience for the 2026 Wimbledon women’s singles final, as Linda Noskova’s dramatic, three-set victory over fellow Czech countrywoman Karolina Muchova averaged 1.9 million viewers, up 48% from Iga Swiatek’s straight sets win over Amanda Anisimova in 2025 and a new high watermark...

The Yankees have tapped Lumen Technologies for a large-scale fiber installation that will connect the organization’s data infrastructure inside Yankee Stadium to an existing data center facility in Tampa. The project, completed May, saw two 100-gigabit fiber paths laid -- one routed through New York...

The Univ. of Missouri athletic department used WMT Digital to rebuild the front and back end of its website and app, including the integration of WMT’s “Fan ID” product for consolidating fans’ logins across ticketing, Mizzou’s digital channels and more. The new platforms went live on July 1.

America’s Cup has roots dating back to 1851, a founding year that the storied sailing property asserts makes it the world’s oldest international sports competition.

The sports analytics market will reach $9.64B by 2030, nearly triple its current size of between $3B and $4B, according to a new report from research provider Research and Markets.

A power struggle within the Professional Tennis Players Association continued this week, as a new lawsuit was filed in the U.S. District Court for the Northern District of Illinois Monday night between executives affiliated with the organization.

Pro Padel League, preparing for the start of its third full season with an event in N.Y. July 9-12, has signed Kalshi to a multiyear sponsorship. Terms of the agreement were not disclosed, but PPL CCO Diane Gotua told SBJ it is technically an extension of a proof-of-concept the two sides executed ar...

Zenniz, a Finnish sports technology company that specializes in “smart tennis court systems,” has formalized its expansion into the U.S. with the opening of an office just outside Atlanta. It will be unveiled at a launch event next week. The move comes on the heels of what Zenniz Managing Dir. Santt...

The WTA is moving the 2026 edition of its year-end finals from Riyadh, Saudi Arabia to the Indian Wells Tennis Garden in Southern California, the site of the annual BNP Paribas Open ATP Masters/WTA 1000 tournament. The move prematurely ends a three-year deal to host the event in Saudi Arabia that be...