Since the Kraken first took the ice in 2021, its leadership has preached a listen-first approach to growing its fanbase. That’s included fan surveys, focus groups and listening sessions with executives, all conducted by the team’s in-house Business Intelligence and Sales & Service teams.

Major League Pickleball has signed distribution deals with Gray Media that will see select matches broadcast over-the-air in four markets where the league has franchises: Atlanta (via Peachtree Sports Network), South Carolina (Palmetto Sports and Entertainment Network), Columbus (Rock Entertainment ...

Houston-based image recognition technology vendor IRCODE is flexing its capabilities at a sporting event for the first time this week with activations at the LPGA’s JM Eagle LA Championship.

Imitation is the sincerest form of flattery. Particularly when it comes to innovation.

The International Tennis HOF and Google Arts & Culture have released a new digital exhibit called “Serving Tennis History,” which is backboned by 30,000 digitized pages from editions of “American Lawn Tennis” magazine published between 1907-1951.

FIFA has selected adtech vendor Transmit to power in-stream video advertisements in FIFA+, the organization’s flagship free ad-supported streaming television (FAST) channel.

The ATP Tour and hospitality vendor Quint have signed a multiyear deal that will designate Quint the ATP’s “official experience and travel partner” and include the creation of “ATP Experiences,” a premium hospitality program for select events. The partnership grants Quint exclusive designation at th...

The crown jewel of activations under the naming rights agreement between Sports Illustrated Tickets and the N.Y. Red Bulls -- which saw the Harrison, N.J.-based MLS club’s venue rebranded to Sports Illustrated Stadium in December -- is “Club SI,” an indoor-outdoor premium space behind the home team’...

Major League Pickleball has agreed to a three-year sponsorship deal with Japanese materials manufacturer Toray. Financial terms were not disclosed. As part of the agreement, Toray will receive on-court, in-kitchen branding at MLP events and title sponsor rights to the first round of MLP’s playoffs i...

Verizon Business debuted a new broadcast solution at the NAB Show at Las Vegas this week that the company says is geared towards solving complex production challenges.