How DAZN is preparing for 2025 FIFA Club World Cup final
When Paris Saint-Germain and Chelsea line up for the 2025 FIFA Club World Cup Final this Sunday at MetLife Stadium, DAZN will have more than 40 cameras on-site to produce what the ambitious streamer hopes was a successful entry into the U.S. soccer market.
WME tennis roster enjoying strong Wimbledon run
The 2025 Wimbledon Championships is shaping up to be another successful Grand Slam for WME’s IMG Tennis division.
LiveLike secures $3.5M growth credit facility from Bigfoot Capital
Fan engagement technology platform LiveLike has secured a $3.5M credit facility from Bigfoot Capital as it eyes its next phase of growth. LiveLike CEO Miheer Walavalkar called the capital infusion an “endorsement of the long-term vision” of the business in a note to SBJ, adding it will be channeled ...
Major League Table Tennis adds first team-level sponsor
Major League Table Tennis, the young U.S. table tennis property backed by investors including David Blitzer and Daryl Morey, has signed the China National Tourist Office New York as a sponsor of the N.Y. Slice, one of the league’s newest expansion teams, on a one-year deal.
UPA teams with PlayReplay for line-calling tech
The United Pickleball Association has signed a partnership with electronic line-calling technology vendor PlayReplay and plans to implement its tech across the PPA Tour and Major League Pickleball, likely within the next two years.
USTA hires Michael McGoohan as Chief Growth Officer
The USTA has hired veteran marketing executive MICHAEL MCGOOHAN as its Chief Growth Officer, a newly created position that will oversee the development of a player participation growth strategy that helps the organization reach its publicly stated goal of 35 million active tennis players in the U.S....
United Pickleball Association adds Jenius Bank as sponsor
The United Pickleball Association has signed Jenius Bank as the title sponsor of its 2025 Pickleball World Championships in a deal that also includes sponsorship of the PPA Tour and Major League Pickleball through the end of their 2025 seasons. Financial terms were not disclosed.
Edge Sound Research raises $2.8M from cohort including USTA, DeVos family
Edge Sound Research has raised $2.75M in new funding, bringing the audio innovation startup’s total backing to $5.5M. The latest round, which Edge’s co-founder & CEO Valtteri Salomaki described to SBJ as an extension of its seed raise last year, was led by Elevate Ventures and included participa...
Cincinnati Open renews six ‘cornerstone’ sponsors
The Cincinnati Open has inked multiyear renewals with its six “cornerstone partners”: Credit One Bank, Fifth Third, Great American Insurance Group, Kroger, Procter & Gamble and Western & Southern Financial Group.
Cosm opening fifth immersive venue in Cleveland
Cosm, Bedrock and Rock Entertainment Group are partnering to bring one of Cosm’s “shared reality” venues to Cleveland, the immersive technology company’s fifth announced facility to date.