SportsEngine Play to introduce new AI features with Pixellot
Youth sports-focused livestreaming service SportsEngine Play will soon expand its existing work with artificial intelligence-powered camera provider Pixellot to include automating the production of condensed game videos and player-specific highlight reels.
Pickleball Slam set for fourth edition, headlined by ‘battle of the sexes’
The fourth edition of the Pickleball Slam event operated by Horizon Sports & Experiences and GSE Worldwide will air on ESPN on Wednesday in a new, weekday primetime slot of 7pm ET.
Shure invests in audio innovation startup Edge Sound Research
Edge Sound Research, the audio innovation startup that has participated in the NBA and MLS’ technology accelerators and taken investment from the USTA, has closed an undisclosed investment from audio equipment manufacturer Shure.
In the Office: NWSL in growth mode
Reflecting the growth of the league, the NWSL recently more than doubled the size of its headquarters as it now calls the eighth floor of the Fred F. French Building in midtown Manhattan home.
Pro Padel League plans changes to player comp, schedule after fund raise
Drafting off financial momentum from its recent $15M Series A, the Pro Padel League is planning broad changes to its player compensation structure and event schedule, beginning with its 2026 season.
Major League Pickleball team signs new performance tech sponsor
Major League Pickleball’s Texas Ranchers franchise has reached a multiyear sponsorship deal with soon-to-launch health technology company BAiO. Exact terms were not disclosed, but Ranchers GM, Head Coach & Marketing Director Caleb Garrard told SBJ the deal is valued in the “mid-six-figures” annu...
Pickleball star Genie Bouchard adds Park Place Technologies sponsorship
Genie Bouchard, the former WTA star turned pro pickleball player, has signed a sponsorship with Cleveland-based IT firm Park Place Technologies. Terms were not disclosed. Assets in the deal include Park Place logo placements on the front of Bouchard’s kit and paddle bag, and Bouchard’s participation...
Sights and sounds from PWHL’s record-breaking night at MSG
NEW YORK — I hopped off the subway at Penn Station on a drizzly Saturday evening expecting a big-game atmosphere.
Churchill Downs completes Kentucky Derby videoboard upgrade
Churchill Downs has completed an upgrade of its main on-site videoboard in collaboration with Mitsubishi Electric ahead of the 2026 Kentucky Derby.
Jansen Dell’s design work covers the Cincinnati sports scene
Before Jansen Dell was steering the Reds’ creative design efforts, or spearheading the Cincinnati Open’s $260 million facilities makeover, his first job involved driving a Bobcat tractor for his father’s landscaping company, Dell’s Lawn Care.