Elevate is linking up again with boxing’s Most Valuable Promotions, setting up VIP hospitality packages for the upcoming trilogy fight between Katie Taylor and Amanda Serrano at Madison Square Garden. The agency worked with MVP for the Jake Paul-Mike Tyson fight at AT&T Stadium last November, and now the sides have set up four pricing tiers for the Taylor-Serrano card on July 11, including the return of the $1M Owner’s Experience that debuted at Paul-Tyson. The Taylor-Serrano event will be made up entirely of female boxers, the first time an all-women card will be featured at the historic N.Y. arena. MVP has become one of the leaders in promoting women’s boxing, after the first Taylor-Serrano matchup in 2022 became the first main event at MSG between two women. The $1M hospitality package is designed for two guests and has a box next to the ring, a private green room with F&B, meet-and-greets with a Knicks player plus Serrano and Paul, the opportunity to walk out behind Serrano, a post-fight in-ring photo opportunity, VIP arena entry, luxury transportation, personal security, a front-row seat at all fight week events and exclusive merchandise such as a signed fight-night poster. A personal injury law firm, TorkLaw, bought the package for the Paul-Tyson fight.
Meanwhile, Elevate is growing its longstanding business with NASCAR Holdings, with a new “NASCAR One Fueled by Elevate” hospitality program that will arrange VIP packages. NASCAR has been consulting with Elevate on a range of topics since 2014, but the Elevate Experiences division now has a new assignment to lead the strategy and execution of NASCAR One. That program will include premium experiences, track access, standalone events and camping enhancements for 22 annual events at 13 NASCAR-owned tracks.
