Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

UFC’s road to the White House built through both highs and lows

As Donald Trump walked into T-Mobile Arena for a UFC event, the sold-out crowd erupted with cheers. In his trademark suit and red tie, Trump smiled and waved as UFC President and CEO Dana White showed him to his seat.

NASCAR investors say charter values have already increased with new evergreen provisions

Several NASCAR team investors and industry executives feel charter values have gone up overnight with the establishment of evergreen provisions, with some predicting a near doubling of value right away. This season, Legacy Motor Club paid Rick Ware Racing $45M for a charter, one of the 36 that make ...

NASCAR, 23XI and Front Row reach settlement, ending antitrust trial

CHARLOTTE -- NASCAR reached an agreement with 23XI Racing and Front Row Motorsports on Thursday, ending NASCAR’s antitrust trial on its ninth day.

Ram trucks barges into TKO Group sponsorship realm amid Dana White’s latest racing foray

Building on Dana White’s relationship with the Ram trucks brand, TKO Group Holdings has put ink to paper on a new deal involving the Stellantis car company and WWE, UFC and PBR. The agreement will be announced this morning, with Ram to serve as the official truck of the properties. It will receive a...

Judge denies NASCAR bid to use testimony from Fox Sports’ Bazant in antitrust trial

CHARLOTTE -- NASCAR was denied two potential elements that could have helped form its defense on Wednesday, after Judge Kenneth Bell decided to halt questioning about the infamous IndyCar split and testimony from a Fox Sports executive.

NASCAR teams sell Racing America platform to Parella Motorsports

The Racing America motorsports media platform that has been founded and owned by the Race Team Alliance’s member teams is being acquired by racing series operator Parella Motorsports Holdings. The deal involves Parella rebranding and combining the SpeedTour live-event company with Racing America, wh...

Congressman expects boxing legislation to pass, refutes bill aimed to let TKO earn monopoly

U.S. Rep. Brian Jack (R-Ga.) says he rejects accusations from critics that the boxing legislation he’s introducing will help TKO Group Holdings form an undue monopoly in the sport, saying that the aim of the bill is to do the opposite.

Jim France faces tough questions as plaintiffs prepare to rest case in NASCAR antitrust trial

CHARLOTTE -- NASCAR Chair & CEO Jim France admitted he rejected making charters permanent in the most recent negotiations with teams, but he conceded little else in his much anticipated testimony in U.S. District Court on Tuesday.

Phelps: NASCAR’s frustration with SRX stemmed in part from NBC Sports showing concern

CHARLOTTE -- NASCAR Commissioner Steve Phelps took the witness stand today in the organization’s antitrust trial, saying that part of why NASCAR showed concern about Superstar Racing Experience is because its media rights licensee NBC Sports felt SRX could cause confusion in the marketplace. Phelps ...

Teams asking for $365M in damages from NASCAR as economist takes the stand in antitrust trial

CHARLOTTE -- The expert economist of the two teams suing NASCAR was at the center of Monday’s hearing at NASCAR’s antitrust trial, testifying that the governing body’s actions showed anti-competitive behavior while also quarreling for hours under cross examination.