NASCAR activates across Valley region ahead of final championship race
PHOENIX -- For NASCAR’s final championship weekend at Phoenix Raceway for the foreseeable future, the racing series has painted the town in its colors to build buzz for the event. After switching the championship race location from its longtime home in Homestead-Miami to Phoenix in 2020, NASCAR has ...
IMSA gets best TV viewership in over a decade as racing renaissance hits sports cars
NASCAR Holdings’ IMSA sports car property feels it is in the groove commercially as the 2025 campaign concludes, highlighted by the best linear TV figures in over a decade and a rare sellout at its season finale. With brands like Lamborghini, Ferrari, BMW, Lexus and Aston Martin competing in its cla...
NASCAR hints at urgent settlement efforts as championship weekend looms
NASCAR hinted Tuesday that it is working to find a settlement with the two teams suing it for alleged antitrust violations, a move that would be a welcome relief to the industry before Sunday’s championship race.
Paramount adds global markets for UFC with Australia, Latin America deals
Paramount is already scooping up the rights to additional markets for the UFC, with agreements freshly put in place for Australia and Latin America. The new media rights agreement between the UFC and Paramount in the U.S. doesn’t begin until 2026, but the companies are set to announce today that the...
NASCAR turns to YouTube for new ‘Rising’ docuseries
NASCAR has teamed up again with Connor Schell’s Words + Pictures for a docuseries that tracks three promising drivers in the sport’s national series. The project, aptly called “Rising,” is a five-episode show that will air for free on YouTube and follow around Carson Hocevar from the Cup Series, Jes...
Alpine F1 Team seeks larger U.S. presence, sponsor count despite road-car sales delay
BWT Alpine F1 Team says that getting a better foothold in the U.S. market remains a top priority, as the outfit owned by French car giant Renault aims to win over the American public and business community. The team is in last place in F1’s constructors’ standings out of the 10 franchises, with its ...
Paramount plays first UFC ad after securing media rights
Paramount Skydance Corp. has released its first promotional spot around its forthcoming partnership with UFC, as it drums up attention and prepares to begin airing fights next year. The network will become the media rights licensee of the fighting property in the U.S. starting in January, and it hig...
George Pyne’s NASCAR stint marked by record deals, business transformation
As NASCAR’s commercial business grew and safety standards rose to previously unseen heights in the late 1990s and early 2000s, one person stood at the heart of it all: George Pyne.
Versant puts boots on ground to reaffirm NASCAR as priority amid corporate shake-up
With Versant getting ready to officially launch, its new leadership team has spent some time with NASCAR executives in preparation of the auto racing series being one of the key sports properties for the spun-off company.
Xfinity buys commercial-free ad position with The CW for final Xfinity Series race
To mark its last race as title sponsor of the series, Xfinity has arranged to make the final stage of next Saturday’s NASCAR Xfinity Series championship commercial free on The CW. Financial terms of the ad buy by Xfinity were unclear, but The CW said it will show the entire final stage without comme...