NASCAR adds Arby’s as founding partner of Chicago street race
Arby’s has finalized a deal to become a top sponsor for the NASCAR Chicago street race in July, bringing a major QSR on board for what could be the final running of the event. The arrangement will be announced this afternoon and result in the Inspire Brands-owned chain being named a founding partner...
Source: F1-Indy 500 clash in ’26 not meant as slap at IndyCar
F1’s decision to put the Canada Grand Prix on the same day as the Indy 500 next year is not meant to be a slap at IndyCar’s crown-jewel event and was instead forced upon F1 due to a confluence of factors, according to a person familiar with the Liberty Media-owned property’s thinking. With races all...
F1 sets up Indy 500 clash with 2026 schedule
As part of its 2026 schedule release, F1 overnight confirmed that the Canada Grand Prix will be held on the same day as the 110th running of the Indianapolis 500 next year, May 24, with Montreal now following Miami on the F1 calendar to improve the series’ sustainability efforts. The move was origin...
‘F1 The Movie’ is a marketing bonanza, with a host of blue-chip brands aligning with the film
Formula 1 is betting that its new film can draft off the momentum that the sport has enjoyed of late, and more than a dozen blue-chip brands are coming along for the ride.
At 93, Bob Arum remains one of boxing’s top promoters and a globetrotting dealmaker
Watching a boxing card in Saudi Arabia recently, Dana White couldn’t believe his eyes.
NASCAR says ‘very close’ on getting fifth carmaker to enter sport
NASCAR is “very close” to a deal with another carmaker in talks to join the racing series, NASCAR EVP John Probst told SBJ, at a time when Honda has been heavily rumored to be eyeing the property alongside Stellantis. Ram, the truck brand from Stellantis, announced today that it is re-joining NASCAR...
NASCAR lands first new carmaker in two decades as Ram re-joins for 2026
Stellantis today is formally announcing that it will return to NASCAR after a 13-year hiatus through its Ram truck brand, the first new OEM announcement for the racing property in over two decades. The Detroit-based automaker will confirm the long-reported move today with a series of stunts during t...
EchoPark Automotive buys naming rights to Atlanta Motor Speedway
Speedway Motorsports today is announcing that EchoPark Automotive has bought naming rights to Atlanta Motor Speedway, in a major deal involving two companies within the Smith family’s purview. The arrangement is for seven years and several million dollars, according to a news release from SM, though...
MotoGP taps Two Circles to aid U.S., U.K. growth
Sports marketing agency Two Circles has been hired by MotoGP to help the global motorbike racing property grow its fan bases in the U.S. and U.K., two of the regions that forthcoming owner Liberty Media will be most keen to become more popular in. The deal will be announced this morning without rele...
Trackhouse adds first AI partner in Very Good Ventures
Digital app designer Very Good Ventures is partnering with Trackhouse Entertainment Group to help the NASCAR and MotoGP team owner with artificial intelligence, and it will get consumer exposure this month at Pocono. The N.Y.-based firm designs and builds apps using Google’s Flutter framework, and i...