Chili’s bringing mechanical bull shaker to Talladega in latest marketing stunt
Chili’s Grill & Bar has minted a mechanical bull-riding machine into the form of a margarita shaker that it will take to Talladega Superspeedway this weekend, the latest creative activation from the casual dining chain. NASCAR visits its raucous owned track in Alabama this weekend for the first ...
Athletes to endorse new Coach sneaker
Fashion brand Coach has enlisted several athletes to be part of an advertising campaign around its recently released Soho Sneaker, building off its recent deal with the WNBA. Meant to spark sales of the $145 shoe, the campaign is called “Not Just For Walking,” and it features Auburn G Tahaad Pettifo...
Milking it: McLaren to bring umbrella campaign to Indy
McLaren Racing is taking a marketing campaign that it launched this year and applying it to next month’s Indy 500, with related patterns and branding set to show up on everything from race cars to hospitality units. In February, McLaren’s F1 team started posting on social media around a campaign cal...
Power Players: Sports Streaming — NASCAR
In a sport as hidebound as NASCAR, moving into the streaming age was always going to be a monumental task. Over the last decade, few at NASCAR have helped the auto racing sanctioning body prepare for that shift more than Brian Herbst, who came on board in 2005. He struck NASCAR’s first deal that wil...
Power Players: Sports Streaming — DAZN
Power Players: Sports Streaming — Shay Segev, DAZN
Tracking Trump: UFC basks in deepening relationship with president
During a second term in the White House for President Donald Trump, the UFC has emerged as perhaps the most influential sports property in his orbit.
NASCAR alters Drive for Diversity program name
NASCAR has changed the name of its Drive for Diversity program to the Driver Development program, a move that was made over the offseason but has largely gone unnoticed. Last year, NASCAR celebrated the 20th anniversary of the program, which has endeavored since 2004 to elevate drivers and pit crew ...
TKO adds Casey’s as official partner for Takeover
Casey’s General Stores is getting in on the action that TKO Group Holdings will unleash in K.C. later this month, signing on as an official partner of the first TKO Takeover. From April 24-28, TKO’s three sports properties -- UFC, WWE and PBR -- will hold back-to-back events at the same arena for th...
Elevate grows premium hospitality relationships with MVP, NASCAR
Elevate is linking up again with boxing’s Most Valuable Promotions, setting up VIP hospitality packages for the upcoming trilogy fight between Katie Taylor and Amanda Serrano at Madison Square Garden. The agency worked with MVP for the Jake Paul-Mike Tyson fight at AT&T Stadium last November, an...
Top Rank Boxing likely to split media rights
Top Rank Boxing is likely to split its U.S. media rights between multiple networks after its pact with ESPN ends later this year, according to founder and CEO Bob Arum. The boxing promoter is in the last year of its agreement with the Disney-owned network, and Arum told SBJ that “we’ve been talking ...