Matchroom’s Hearn: TKO facing boxer pay levels that could raise tensions with UFC fighters
Matchroom Sport Chairman Eddie Hearn in recent months has seen some novice boxers turn down fights against up-and-comers in his stable to sign with TKO Group instead, but Hearn thinks the current pay scale in the sport could limit TKO’s potential.
Formula E touts huge viewership from Mexico City race, but context needed for full picture
Formula E shocked the racing world this year by saying it attracted 11 million U.S. viewers for a race. But while the event did get impressive figures, the rub is a matter of apple-to-orange comparisons and having an ideal lead-in broadcast.
Speedway Classic will break MLB regular-season attendance record
The Aug. 2 Speedway Classic between the Reds and Braves will break the regular-season MLB attendance record, based on tickets sales to this point.
NASCAR gets into San Diego market with naval base race for ’26
NASCAR today will announce it is bringing its racing tour to the Naval Base Coronado next June, the next street race concept for the sport and the first time it has hosted an event on a military installation. A celebratory reception is taking place this afternoon in San Diego to mark the deal, which...
U.S. House members introducing new boxing legislation with TKO Group’s support
Two congresspeople today are introducing a bill to the U.S. House of Representatives that they say would unlock a new model for boxing, and it’s one that is being supported by TKO Group Holdings as it enters the sport. The bill will be bipartisan as U.S. Rep. Brian Jack (R-Ga.) and Rep. Sharice Davi...
Speedway Motorsports in overdrive to deliver for new sponsor Cracker Barrel
Cracker Barrel has been something akin to fish in a barrel for media scrutiny in recent months, but the casual dining chain is using a sponsorship in NASCAR as a marketing counterweight to retain positive sentiment.
NASCAR to drop Chicago street race for 2026
NASCAR announced Friday night that the Chicago street race will not return next year, bringing a definitive conclusion to the question that was on the minds of not just the racing world but also Windy City residents.
Brick by brick: IMS breaks all-time month of May merchandise sales record
Indianapolis Motor Speedway accelerated to its best ever month of May in merchandise sales thanks to the attendance renaissance around the Indy 500, executives told SBJ, a good development for the venue’s top line and brand power. Bragged about as the largest single-day sporting event on earth by at...
NASCAR evaluating Chicagoland Speedway return
NASCAR has been evaluating a possible return to Chicagoland Speedway for next year, according to people familiar with the matter, and the chances of the move happening are said to be increasing. Once derided as a “cookie cutter” 1.5-mile oval that produced predictable racing entertainment, the venue...
Analysis: Stocks of ‘F1 The Movie’ sponsors were ready for close-up after premiere
Many of the publicly traded, real-life companies that sponsored the fictional race team in “F1 The Movie” experienced outsize gains in their stock prices in the days following the film’s release, according to data shared with SBJ. That is a positive early indicator for the companies that are hoping ...