Fox not spinning its wheels with NASCAR despite IndyCar investment
Fox Sports has been a partner with NASCAR for 25 years, broadcasting the last 23 Daytona 500s, and its deal is scheduled to run through 2031. The partnership is the rare, long-term match between network and sport.
NASCAR driver Allgaier to make cameo in The CW scripted series
The CW is getting NASCAR involved with one of its scripted series for the first time since their media rights deal started last year, with JR Motorsports driver Justin Allgaier making his acting debut in the drama series “Wild Cards.” The Nexstar Media Group-owned channel is now in the second season...
Sources: Hollywood writer dispatched to NASCAR races to help form ‘Days of Thunder’ sequel
A Hollywood film writer has been meeting with some NASCAR teams and drivers to help develop a plot for a “Days of Thunder” sequel, according to people familiar with the matter, in one of the most tangible signs yet the film is being seriously pursued.
Makeup retailer Sephora goes racing with F1 Academy deal
Makeup retailer Sephora is the latest beauty brand to partner with F1 Academy, the all-female junior series that aims to have a woman driver competing in F1 again. The racing sponsorship was announced Wednesday with the France-based Sephora named as the official beauty retail partner of F1 Academy.
NASCAR adds savings membership site Super.com as new official sponsor
NASCAR has brought on fintech app Super.com as a new official sponsor, and the company will offer savings to its members on race experiences and try to grow its brand exposure in America’s most-watched auto racing series. The deal will be announced later on Wednesday with no terms disclosed, but it’...
Research firm: Downloads spike for Apple TV during F1 season opener
Viewership for F1’s season opener on Apple TV is unknown, but downloads for the streaming service more than tripled their daily average last weekend, at least on Android devices, according to data from market intelligence firm Sensor Tower. The 2026 season started Down Under in Melbourne, with Merce...
With chance of big lead-in from Fox, IndyCar now open to extending campaign into football season
IndyCar is open to extending future seasons into the fall if the right event could be set up with a broadcast lead-in from a football game on Fox, according to IndyCar President Doug Boles.
Top execs from General Motors, Ford head Down Under to mark milestones during F1 opener
Cadillac F1 Team completed its first day of competition overnight in the beginning two practices of the Qatar Airways Australian Grand Prix, with General Motors CEO Mary Barra and President Mark Reuss watching on from the back of the garage. While this weekend is GM’s first race in F1, it is also th...
After taking time to develop betting strategy, F1 starts rolling out non-exclusive operator deals
F1 has spent the past two years developing a comprehensive betting strategy before diving into the sector, and now it’s starting to install that plan with its first officially licensed gaming operator in Super Group’s Betway before the 2026 season begins this weekend in Melbourne.
Monster Energy considering endorsement deal with audacious NASCAR driver Hocevar
Monster Energy is in talks to sign a personal-services agreement with NASCAR driver Carson Hocevar, according to people familiar with the matter, a move that would align the company with one of the sport’s most talked-about athletes.