Game Changers: Bridget Sponsky, Ally Financial
As the original architect behind Ally Financial’s decision to get into sports as a marketing tool, it’s not an overstatement to say that Bridget Sponsky has arguably helped shape the course of athletics history.
Game Changers: Pam Miller, Fox Sports
Ask veteran Fox Sports motorsports producer Pam Miller what has helped define the network’s coverage of NASCAR over the decades, and she points back to her friend Dale Earnhardt Sr.’s enthusiasm for contributing to the broadcasts.
NASCAR addresses court case texts in team meeting; some feel playoff format change likely
During a meeting with team presidents last week, NASCAR President Steve O’Donnell addressed text messages recently released in the sport’s antitrust trial, people familiar with the matter told SBJ, underscoring the trickle-down effect the lawsuit is having on industry relations this season.
DoorDash in sponsor talks with TKO Group, part of Canelo-Crawford fight on Saturday night
TKO Group Holdings is in discussions with DoorDash over a new sponsorship arrangement, according to people familiar with the matter, and the potential alignment got an early start of sorts with Saturday’s Canelo Alvarez-Terence Crawford boxing bout at Allegiant Stadium in Las Vegas.
‘F1 The Movie’ cameo leading to welcomed exposure for NASCAR Holdings’ IMSA sports car series
NASCAR Holdings’ IMSA sports car property has received significant exposure from playing a key role in “F1 The Movie,” and IMSA President John Doonan hopes it will serve as a “huge benefit” for the series moving forward. The plot revolves around a fictional former F1 driver played by Brad Pitt (Sonn...
IndyCar sees double-digit audience gains in first season with Fox
Fox Sports says it averaged 1.362 million viewers for the 2025 NTT IndyCar Series campaign that wrapped up last weekend, the best performance for the property since 2008. This year, the Indianapolis-based open-wheel racing property switched to Fox channels exclusively after airing on NBC Sports’ net...
T-Mobile Arena to remain Vegas home for TKO Group
While new venue projects are being rumored for the Las Vegas area, TKO Group Holdings will continue to call T-Mobile Arena its main home for the foreseeable future after reaching a contract extension with the facility. This morning, TKO will announce it has renewed its partnership through 2030 with ...
Goodyear says viral racing-themed ad boosted brand sentiment
The Goodyear Tire & Rubber Co. says it is receiving overwhelmingly positive sentiment from a recent ad that interspersed racing scenes and other famous moments in the brand’s history to the tune of Dr. Dre’s classic song “Still Dre.” The ad, titled “Still. Always. Forever,” debuted about four mo...
IndyCar evaluates D.C. street race potential amid new Fox Sports investment
IndyCar is said to have explored the idea of a street race in the D.C. area as soon as next year for America’s 250th anniversary, though the concept is in the early stages and may not come together, people familiar with the matter said.
Formula E finds viral avenue with MrBeast relationship, dealing with choppy EV sales
Formula E is capitalizing on a newfound relationship with YouTube star MrBeast to grow its fan base and says it is working on several collaborations with the massively followed influencer. Having just wrapped up its 11th season, the all-electric racing series is scrapping for its piece of the motors...