David Blitzer, Paul Wachter becoming early investors in MotoGP team as Liberty era starts
Sports business investors David Blitzer and Paul Wachter are joining the new ownership group of the Red Bull KTM Tech3 team in MotoGP, becoming some of the first American financiers to take a bet on the series under Liberty Media’s ownership. This morning, the various sides are announcing that Blitz...
MSC Cruises building cruise ship hospitality structure at F1 Miami’s viral marina imitation
The part of the F1 Miami circuit that has had boats on top of an imitated marina is getting a new look for 2026, with MSC Cruises set to build a massive hospitality structure in the form of a cruise ship. MSC, which is a global sponsor of F1 in addition to being a partner of the F1 Crypto.com Miami ...
Empower adds to sports marketing presence with F1 Miami adventure
Empower will get into F1 through a new deal with the F1 Crypto.com Miami Grand Prix event, building on a pre-existing relationship it has with the Dolphins organization. The Colorado-based financial services company, which has naming rights to the Broncos’ stadium, will become an official event supp...
White: UFC to pay for entire White House card; no taxpayer funds being sought
UFC will pay for the White House card this summer in full and is not asking for taxpayer funds to help offset ballooning costs, according to UFC President & CEO Dana White.
White: UFC to double performance bonuses, add new incentive as Paramount era starts
LAS VEGAS -- UFC will double performance bonuses and add a new incentive to fighters who finish their opponent but don’t get one of the main bonuses, President and CEO Dana White told SBJ.
Dana White responds to claims he’s distracted from UFC, dismisses criticism
Dana White has dismissed criticism that he’s losing focus in UFC amid his work with other projects in sports and entertainment, telling those who believe he’s checked out on the MMA property to watch how it performs this year. White is one of the leaders of TKO Group Holdings’ new Zuffa Boxing, whic...
IMSA signs with NASA, Rolex ahead of 2026 opener
Heading into its season opening event this weekend at Daytona, IMSA is revealing several deals it’s had in the works, including an extension with Rolex, a new partnership with NASA and a new innovation program. This weekend is the IMSA WeatherTech SportsCar Championship Rolex 24 Hour endurance race ...
Amid boom in nicotine pouch category, NASCAR brings on Grizzly as sponsor
NASCAR Holdings has signed Reynolds American Inc. brand Grizzly as a new official sponsor of the sanctioning body and all of its racetracks, capitalizing on the recent boom around the nicotine pouch sector. The deal has been in the works since last year, and Grizzly already had signage at at least o...
PFL founder Donn Davis departs company; Knighthead, 885 take over as lead owner
The PFL is shaking up its ownership ranks, with founder Donn Davis stepping down and Knighthead Capital Management and 885 Capital becoming the lead owners of the property.
Hardee’s becomes first QSR of NASCAR since ’08, adds 23XI team deal
NASCAR Holdings and 23XI Racing have worked together to bring Hardee’s back into the sport, a sponsorship win that puts action behind the words that the sport is moving on from its offseason turmoil. The deal will be announced Wednesday, as Hardee’s becomes the first official QSR of NASCAR in over 1...