Daily fantasy operator PrizePicks grows sports marketing portfolio with McLaren Racing tie-up
Gaming entertainment company Allwyn will deploy its PrizePicks daily fantasy brand into racing through a sponsorship with McLaren Racing, and the first elements will include branding on F1 cars this weekend at Miami and IndyCar’s Indy 500 next month.
Privateer Haas F1 still likes its hand amid new ‘America’s team’ rivalry with car giant Cadillac
TGR Haas F1 Team does have a powerful new rival on its hands, team principal Ayao Komatsu admitted, but he sees clear differences between his organization and Cadillac and thinks Haas still has a good story to tell.
Insurance broker Marsh to tout recent rebrand through new F1 deal
Insurance company Marsh wants to use a new partnership with Formula One Management to spread the word about its recent rebranding exercise, the latest U.S.-based company to look to the global auto racing series to build its business. Set to be announced this morning, the N.Y.-based insurer becomes a...
Fox: Lack of cautions forced hand on ad format for NASCAR race at Talladega
Fox Sports hoped to go its entire NASCAR slate without running a full-screen ad this season, but it had to shift gears during Sunday’s Jack Link’s 500 at Talladega Superspeedway due to the way the event played out.
IndyCar to exclude non-chartered teams from races other than Indy 500 in ‘27
IndyCar will stop letting open entries compete in races other than the Indy 500 after this season, in a move the series hopes will help suppliers plan better but could also assist in raising charter values. The Indianapolis-based open-wheel racing series informed its industry stakeholders about the ...
NASCAR’s Jim France stepping down, Steve O’Donnell taking over as CEO
NASCAR is making a major executive shift, with company majority owner Jim France stepping down as chief executive but remaining as chairman, and President Steve O’Donnell is ascending to CEO, according to people familiar with the matter. O’Donnell is the first person outside the France family to hol...
Cadillac F1 Team hires Excel as exclusive AOR as sponsor hunt heats up
Cadillac F1 Team has hired Excel Sports Management to become its agency of record, moving to an exclusive model after previously working with a host of different firms as the organization started up. The agreement is signed and to be announced later Friday morning, and Excel will stop working on spo...
As rising gas prices pinch pockets, Shell’s Race Day Rewards program takes off
With oil prices soaring in recent weeks due to the Iran war, a new NASCAR promotion from Shell that offers discounts at the gas pump has suddenly taken off and made the company’s smartphone app more popular than ever. That’s according to proprietary information that Shell shared with SBJ this week, ...
Kubota increases racing presence with new NASCAR league agreement
Kubota has signed on with NASCAR Holdings to become a partner of the governing body, as the racing property continues to dial up deals with blue-collar brands. The sides formally announced the pact Thursday morning, with Kubota getting category exclusivity as official tractor, construction equipment...
Khan, de la Hoya spar in Senate hearing over proposed boxing legislation
The merits of the proposed boxing legislation that is backed by TKO Group Holdings was debated in a U.S. Senate committee hearing Wednesday, with combat sports luminaries like Oscar de la Hoya and Nick Khan sparring over whether change for the sport is needed. U.S. Sen. Ted Cruz (R-Texas) is the cha...