The following lists preliminary overnight Nielsen
ratings from select weekend sports events (THE DAILY).
EVENT DATE NET TIME RAT/SHR
Sun Bowl 12/31 CBS 2:15-6:00pm 4.3/9
FL Citrus Bowl 1/1 ABC 1:00-5:00pm 9.3/19
Rose Bowl 1/1 ABC 5:00-8:30pm 14.3/26
Orange Bowl 1/1 ABC 8:30-12:30pm 11.0/19
Cotton Bowl 1/1 Fox 11:00am-2:30pm 3.9/8
Gator Bowl 1/1 NBC 12:30-4:30pm 4.1/8
Fiesta Bowl 1/2 ABC 8:00-11:30pm 8.8/13
NFL: (Raiders-Chiefs) 1/2 CBS 1:00-4:30pm 15.7/31
NFL: (regional) 1/2 CBS 4:30-7:00pm 14.1/25
NFL: (Giants-Cowboys) 1/2 Fox 1:00-7:15pm 14.8/28
MNF: 49ers-Falcons 1/3 ABC 9:00pm-12:30am 11.1/18
NOTES: USA TODAY's Rudy Martzke notes ABC's first three
BCS bowl games averaged an 8.9 overnight rating, up 5% from
last year (USA TODAY, 1/4). ABC Sports Dir of PR Mark
Mandel: "There are those who say that the other bowls are
meaningless, but that's just not true. As you can see,
these matchups bring the viewers even if they aren't for the
championship" (BLOOMBERG NEWS, 1/3).
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