M&M's is “returning to the Super Bowl with its fifth Big Game spot in the past decade,” according to Poggi & Wohl of AD AGE. The 30-second spot, by BBDO, N.Y., will “air during the first commercial break following the kick-off of Super Bowl LIII on Feb. 3.” A Mars spokesperson “declined to provide specifics on the creative, which products it might promote, or any celebrity appearances.” M&M's appeared in Super Bowl LII in ‘18 for the “first time in three years with a humorous spot starring Danny DeVito.” In recent years, Mars has used the Super Bowl to “promote its other brands, Snickers and Skittles” ( ADAGE.com, 12/18 ).
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