The Portuguese soccer powerhouse S.L. Benfica is the latest to partner with Genius Sports for data tracking and broadcast enhancement.
A holder of 37 Primeira Liga titles, Benfica will lean on Genius Sports’ Second Spectrum division for insight on player performance and analytics. Through Second Spectrum’s AI and machine learning, Benfica's staff and players —as well as its fan base and partners — will gain access to important data points such as expected goals, pressing metrics and player and shot speeds.
Benfica broadcasts will also go interactive, augmented with player statistics and digital overlays. Genius Sports is already ensconced in soccer—domestically and internationally—through previous partnerships with the EPL, MLS, Danish Superliga and Club Necaxa. The company, which acquired Second Spectrum exactly a year ago for $200 Million, also has deals with the NBA G League and the NCAA during March Madness.
