Atmospheric beverage A1rwater has become the official water of the Heat, its first partnership with a sports franchise that will launch at Kaseya Center concession stands beginning July 5.

The NBA and Gatorade have renewed their four-decade partnership for another eight years, while simultaneously expanding the brand’s sideline presence to include all playoff and NBA Finals games.

The NBA debuted its NBA Finals promotional campaign Sunday with a cinematic 86-second spot that is part-nostalgia, part-“Simon Says” and a spice of Hollywood. Set to Nat King Cole‘s “Unforgettable,” the commercial canvasses many of the league’s iconic Finals moments while various fans -- including A...

The NBA could be open to playing its All-Star Game earlier in the season as perhaps another way to coerce players to take the event more seriously, Commissioner Adam Silver said in an interview this week.

Seven years following the death of Trail Blazers majority owner Paul Allen, his estate has formally begun the process of selling the franchise.

The Indiana Fever have added 11 midwestern TV markets for their over-the-air local broadcasts this season, expanding into Caitlin Clark’s home state of Iowa and across Illinois, Ohio and Kentucky. The deal, negotiated between Tegna and the team, increases the franchise’s footprint to 4.6 million hou...

Booking.com has become the Official Online Travel Partner of the NBA and WNBA, its first sponsorship deal with a U.S. women’s sports league. The multiyear collaboration launches Friday to coincide with the opening of the WNBA season, followed by a similar NBA campaign when the 2025-26 season begins ...

The five NBA teams who could have abandoned FanDuel Sports Network this spring are instead opting in for the 2025-26 season, meaning the network’s parent company Main Street Sports Group will retain its full slate of 13 franchises for the immediate future.

Amazon unveiled its NBA on Prime logo on Monday, an image that incorporates classic side-by-side branding from the company and the league. The logo was developed by CAA Brand Consulting, using a design inspired by a basketball court to divide the two markings.

The Seattle Storm have secured a naming-rights deal for their training facility with credit union BECU, the first independent WNBA franchise to land a training site sponsorship. Known now as the BECU Storm Center for Basketball Performance, the deal builds on an earlier partnership when BECU provide...