Liga MX selected Incode Technologies, makers of the facial recognition software, to implement a league-wide Fan ID program with installations for 35 clubs in more than 30 stadiums, covering more than 400 matches annually. Incode is also a new sponsor of the Mexican national team for its appearance in the FIFA World Cup.
Following a violent brawl in the stands during a March 2022 match between Atlas FC and Querétaro, Liga MX required facial recognition be implemented for the 2022-23 season as part of its Fan ID program. Incode partnered with two Mexican clubs, Atlas and Santos Laguna, back in April. Now, the same technology is being introduced throughout the country’s top tier of professional soccer.
Incode’s fully automated solution promises encryption of fan data while maintaining stadium security. Incode tethers facial biometrics to a ticket and, if partners choose to, it can be attached to a credit card for concessions purchases, including for age-restricted items such as alcohol.
