Sony’s newly engineered NFL Coach’s Headsets will soon be appearing on the sidelines with a series of new innovations to ensure proper noise-cancellation, vocal clarity, comfort and durability regardless of the weather.

Theo Health, a smart apparel company, has raised $1.6 million in early funding and added world No. 3-ranked golfer Xander Schauffele as an investor and product tester.

MLS will again hold its Future of the Game Showcase during All-Star Week this summer, hosting technology demos on July 22 and 23 at Q2 Stadium. The showcase debuted last year and is a tentpole of the league’s ongoing tech-forward strategy.

The FIFA Club World Cup has not only been “a perfect test case” for trialing innovations that might debut at the men’s FIFA World Cup 26, but it also has marked the grand unveiling of the Football Technology Center AG. That’s the joint venture created last November by FIFA and Hawk-Eye Innovations w...

Bryson DeChambeau’s LIV Golf team, Crushers GC, officially announced Qualcomm had signed a multiyear sponsorship, aligning the sport’s most tech-centric golfer with a blue-chip brand. SBJ first reported the news last month.

The Athletes Unlimited Softball League has equipped all its teams with PitchCom devices to help catchers call pitches during all league games.

Movetru, a wearable sensor provider focusing on lower body movement, has raised $1.6M in pre-seed funding as it launches its first product in Europe this month. Its core focus at launch is to help athletes in basketball, ice hockey and soccer.

Fantasy Life, the media company started by Matthew Berry, has raised $7M in new investment and will soon launch a new product, FantasyHQ, that is sponsored by Mike Hard’s Lemonade.