Neurocognitive training tool i-BrainTech has always commanded large crowds at its conference booths for its novel setup: a video game played entirely through visualization.

Luka Doncic’s first game against the Mavericks after his trade to the Lakers was a major spectacle. So is any visit Lionel Messi makes in MLS. But understanding just how far-reaching those events were had been hard to quantify before recent user-generated content tracking by Videocites, an AI-powere...

MLB collaborated with Microsoft on new officially-licensed items to help gamers create their own baseball fan caves and stadiums in popular video game Minecraft. With the game drawing about 140 million monthly gamers, especially younger players, it’s an effort to meet that audience where it is alrea...

The UFC crushed revenue and sponsorship records on its way to winning League of the Year for the second time, having also earned this honor in 2022. From events at the Sphere in Las Vegas and in Saudi Arabia, and new deals with a slew of brands ranging from IBM to Monster, UFC pushed its business to...

Fox Sports will broadcast its first Indianapolis 500 this weekend, beginning with qualifiers on Saturday and the 109th running of the storied race on Sunday as part of its new multiyear rights deal.

The UFC crushed revenue and sponsorship records on its way to winning Sports League of the Year at the Sports Business Awards for the second time, after also earning the honor in 2022. From events at the Sphere and in Saudi Arabia, and new deals with a slew of brands ranging from IBM to Monster, UFC...

The 18th annual Sports Business Awards were celebrated Wednesday night in N.Y.

Global technology provider SAP has signed an agreement with Ryder Cup Europe and the PGA of America to become a new worldwide sponsor of the Ryder Cup for the 2025 and 2027 tournaments. The 2025 Ryder Cup is at N.Y.’s Bethpage this September, and the 2027 edition is at Adare Manor in Limerick, Irela...

The creation of the NFL schedule grows in complexity each year, not only with new TV partners and game times, but also the analytical tools deployed to optimize the 272-game regular season.

MLB and tech partner Google Cloud have developed a new personalized video recap for any fan using the app or website and logged into their MLB account. My Daily Story creates the highlight reels based on both data inputted by the user, such as a favorite team or players, and also their activity inte...