MLB’s torpedo bats are here to stay

Bobby Hillerich is a fifth-generation batmaker who has led manufacturing of Louisville Sluggers for the past quarter-century, but he was not prepared for the email that arrived in his brother’s inbox in November 2023.

NFL, NFLPA share helmet safety tests, tout ‘huge step forward’ in technology

The NFL and NFLPA have published their annual helmet safety ratings, highlighted by seven new models, the first position-specific option for cornerbacks and wide receivers and the prohibition of several previously permissible helmets. The space is evolving so rapidly that top-rated models three year...

Hippos Exoskeleton will soon launch a knee brace with air bags to prevent ACL injuries

Few injuries are as debilitating and career-altering as an ACL tear, which is why a San Francisco-based startup is developing a product to protect the knee with a rapidly inflating air bag.

NFL, AWS develop Draft IQ analytics dashboard

The NFL and AWS are launching Draft IQ, an analytics dashboard to help fans better understand why teams are selecting certain players in the NFL Draft.

SponsorCX raises $4.6M as it expands sponsorship CRM to brands

SponsorCX, which makes a CRM for sponsorship management, has raised its largest investment to date, a $4.6M round led by Kickstart, a Utah-based early-stage venture firm.

Utah sports owner Ryan Smith, Accel’s Ryan Sweeney start sports tech fund Halo Experience Company

Jazz and Utah Hockey Club owner Ryan Smith and Accel partner Ryan Sweeney have co-founded Halo Experience Company (HXCO), an investment firm specializing in tech startups operating within sports and entertainment.

Torpedo bats are the talk of baseball, but experts offer a reality-check

As the Yankees tied a record with 15 home runs in their opening weekend three-game series, attention has grown around the so-called torpedo, or bowling pin, bats that five players have been swinging.

Rematch lets parents record their kids’ sports highlights after they happen

Rematch, a sports video service started in France, is expanding to the US market to help parents and amateur sports organizations better capture and distribute content.

MLB.TV suffers Opening Day outage

MLB’s national streaming package, MLB.TV, suffered a nationwide outage in the early afternoon hours of Opening Day. On what is typically one of the most watched days of the season, subscribers were unable to load individual games. Only the MLB Big Inning whiparound show was being carried by the serv...

WNBA partners with nVenue for microbetting, interactive gaming

Microbetting company nVenue has partnered with the WNBA to provide its predictive analytics for the 2025 season, the startup’s first deal with a women’s sports property after previous work with the NBA, NASCAR and Apple TV for its Friday night MLB games.