Apple has entered into women’s soccer for the first time, providing the top two leagues of women’s soccer in England with its products for use by players, coaches and officials.

The landmark, four-year NBA G League collective bargaining agreement includes a provision that athletes may be required to use approved wearable technology in games, practices or other activities. Those requests could be made by either the league itself or their respective teams.

Driving Sony’s acquisition of GPS wearable StatSports last week was a desire to grow its customer base into the team market, reach consumers directly and offer new metrics and datapoints in training.

Bills QB Josh Allen has helped launch Therabody’s latest percussive massage device, the Theragun Mini Plus, with a new commercial campaign.

More than a quarter of pro baseball players hail from outside the U.S., and such a rate is likely true for coaches and other club personnel, too. While all teams employ a traveling secretary for managing flights and hotels for road games, clubs must also coordinate immigration to and from the U.S.; ...

Vokol, which uses AI to create sports audio, has named Next League Chief Digital Officer Shripal Shah as a strategic advisor. Vokol is the rebranded company name for Staked AI, which previously added former Sportradar U.S. President Andrew Bimson has an investor and advisor in May. It has received f...

Infinite Sky AI, a startup baseball analytics company using video to extract advanced data, has named three longtime MLB players to its new Sports Advisory Board: four-time All-Star closer Mark Melancon, former All-Star catcher Jason Castro and ageless veteran pitcher Rich Hill.

Sony has expanded its sports business portfolio by acquiring StatSports, one of the world’s leading GPS wearable technology companies. Terms of the deal were not disclosed. By adding StatSports -- worn by the likes of Premier League stalwarts Liverpool and Manchester City, as well as the NFL’s Comma...

MLB has invested in major updates to its digital products for Japanese fans opting to consume content in the language ahead of a postseason that has featured eight of the league’s record 15 Japanese players.

Hockey wearable company Helios has raised a $2.2M seed round primarily from angel investors, including Hockey HOFer Ron Francis -- who is now President of Hockey Operations for the Kraken -- and Mammoth F Alex Kerfoot. N.H.-based Helios also received backing from Stadia Ventures’ accelerator and the...