NEW YORK -- Chris Heck took over as LIV Golf’s president of business operations last June, and in less than nine months, he said the league has “done a 180 on just about every single business unit.”

Apple previewed its F1 viewing experience on Thursday, promising 4K video, new multi-view features and integrations across all its apps. The F1 season -- and Apple’s tenure as its U.S. broadcast partner -- begins on March 7 in Australia. Races will be streamed to all Apple TV subscribers, with addit...

In its second season of broadcasting IndyCar -- and first since taking a one-third stake in the property -- Fox Sports is investing in an upgraded viewer experience that began with a significant infrastructure upgrade.

ArenaDocs has launched to provide AI tools to in-house counsel working at sports and entertainment properties.

Koomba, a health and wellness platform for youth and college athletes, recently began a collaboration with True Sports Group to make its resources available to more than 30,000 athletes through its network of club sports.

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The anti-doping efforts at the Milan Cortina Winter Olympics have included a less-invasive form of blood draw born from a collaboration between two American firms, Tasso and InnoVero.

Smart basketball maker SportIQ has completed a $6.2M Series A round over two closings, mostly recently adding $3.2M in new funding from a group including KB Partners, Koppenberg Management and Match Ventures.

Whoop has signed a global sponsorship deal with Scuderia Ferrari HP as its official health and fitness wearable partner. Financial terms were not disclosed, but the agreement includes not only company branding on the car and drivers but also distribution of Whoop devices to every member of the F1 or...

The buzz around the Winter Olympics has been literal.