Leagues and brands are increasingly embracing creator content, with a pair of case studies presented on Wednesday at SBJ’s CAA World Congress of Sports highlighting their impact.

Fanatics founder and CEO Michael Rubin shared his vision for further growth centered on its global business through soccer merchandise and in emerging verticals like collectibles and prediction markets.

NEWARK, N.J. — When Jack Hughes and the New Jersey Devils practice, they aren’t the only ones preparing for an NHL game there.

LIV Golf’s Bryson DeChambeau and a group of investors have acquired smartphone biomechanics app Sportsbox AI in an eight-figure deal. Sportsbox AI requires only a single view to collect 3D motion capture data of a golfer’s swing. DeChambeau credited the technology with helping refine his swing durin...

The NFL is expanding its data-driven tools to inform fans through a new free-to-use web dashboard, NFL IQ, that includes a conversational AI tool powered by Amazon Quick Agents.

The U.K.-based Women’s Super League is poised to become the first soccer league in the world to use match balls embedded with a sensor for a new form of data collection.

As performance technologies have proliferated all levels of college sports, working groups within the NCAA realized that guidance to schools had been lacking, particularly around the responsible use of such devices and their impact on student athletes’ physical and mental health.

The Spurs have created Spurs AI Studio as a new vehicle to collaborate with brands on the conception and execution of personalized, AI-driven fan experiences.

Sunday evening’s Inside Out Classic marks the first NHL game featuring Pixar characters and the league’s animated alt-cast return to ESPN/Disney following a one-year hiatus.