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New look, same mission
This week's Sports Business Journal features the debut of our front-to-back redesign, a modern look that starts with the cover and logo.

This week's Sports Business Journal features the debut of our front-to-back redesign, a modern look that starts with the cover and logo.
With the Pope Hat, we’re seeing people show up with their own, so we thought it would be a nice play for our fans -- dare I say a tip of the cap, if I can say cap, to the Pope -- as he does his great work.-- White Sox EVP/Chief Revenue & Marking Officer Brooks Boyer, on the team's upcoming “Pope Hat” giveaway on Aug. 11.