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New look, same mission
This week's Sports Business Journal features the debut of our front-to-back redesign, a modern look that starts with the cover and logo.

This week's Sports Business Journal features the debut of our front-to-back redesign, a modern look that starts with the cover and logo.
The team wasn't too fond of the [uniforms] we were going to be wearing [in Qatar], just because we didn't feel it represented us necessarily and the country as we'd like. When you have an opportunity to represent your country at a World Cup ... you just want to love the kit.-- USMNT MF Tyler Adams, on why players wanted input alongside Nike and U.S. Soccer on the design of their 2026 World Cup kits.