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New look, same mission
This week's Sports Business Journal features the debut of our front-to-back redesign, a modern look that starts with the cover and logo.

This week's Sports Business Journal features the debut of our front-to-back redesign, a modern look that starts with the cover and logo.
Every game we were keeping very detailed records and a lot of data on what the results were from the drop-in announcements that we did, the merchandise that we sold, the tickets that we sold. And everything was a plus, plus, plus, plus, plus.Heat EVP and CMO Michael McCullough, on what the team found in analyzing what the upside is for having games over-the-air.