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New look, same mission
This week's Sports Business Journal features the debut of our front-to-back redesign, a modern look that starts with the cover and logo.

This week's Sports Business Journal features the debut of our front-to-back redesign, a modern look that starts with the cover and logo.
This is a show. There’s a hockey game that goes on, and that is so important. ... But we also know that people are here for an experience, for something different, and we’re going to give it to them.-- NHL President of Content & Events Steve Mayer, on the league's preparations for the Winter Classic.