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New look, same mission
This week's Sports Business Journal features the debut of our front-to-back redesign, a modern look that starts with the cover and logo.

This week's Sports Business Journal features the debut of our front-to-back redesign, a modern look that starts with the cover and logo.
People can take whatever stance they want on LIV and the funding of it, is it sportswashing, fine. Fact is, look at the elevated purses [on the PGA Tour]. Did that come without the leverage provided by the existence of LIV? No it didn't.-- ESPN's Michael Wilbon, on how LIV's existence benefitted the PGA Tour.