Gaming
SBJ Gaming: Dunk Dynasty enjoys a strong launch
This week's SBJ Gaming newsletter
Forza Horizon 5 becomes an April best-seller thanks to new platform
MLB: The Show 25 finished as the No. 3 best-selling game of April following its debut at No. 2 in March.
Baseball Hall of Fame arrives in MLB Rivals
MLB Rivals (PC and mobile) is getting a talent injection following its linkup with the National Baseball Hall of Fame and Museum this week.
Dunk Dynasty launches atop App Store in U.S.
NetEase Games’ Dunk Dynasty launched last week and has already garnered more than 1 million players for its streetball hoops game that carries licenses from the NBA and NBPA.
EA Sports unveils College Football 26 cover athletes
Ohio State WR Jeremiah Smith and Alabama WR Ryan Williams “are the cover athletes” for EA Sports College Football 26. The players will “be on the cover of the standard edition,” while the deluxe edition features them and “several stars, mascots and coaches from the past and present, including former...
MLB licenses new downloadable items for use in Minecraft
MLB collaborated with Microsoft on new officially-licensed items to help gamers create their own baseball fan caves and stadiums in popular video game Minecraft. With the game drawing about 140 million monthly gamers, especially younger players, it’s an effort to meet that audience where it is alrea...
SBJ Gaming: Out of the Park Baseball’s formula for success
The May 15 edition of SBJ Gaming checks in on Out of the Park Baseball, Riot Games' latest esports sponsorship deal, Blast's first office in the United States and Winners Alliance making a 500-player deal with World Cricket Championship 3.
Fostering community, growth for Out of the Park Baseball
An old Star Trek axiom claims,“Good customers are more precious than latinum. Treasure them.”
World Cricket Championship adds over 500 players with Winners Alliance deal
World Championship Cricket 3 last week got a major influx of talent thanks to a new licensing agreement between its publisher, Nextwave Multimedia (part of India’s Nazara Technologies), and Winners Alliance, the commercial representation for the World Cricketers’ Association.
Riot Games signs Coinbase as League of Legends, Valorant esports sponsor
Riot Games’ latest multiyear deal is with cryptocurrency exchange Coinbase, which will become a sponsor of League of Legends and Valorant events and the exclusive crypto exchange and official blockchain sponsor for the publisher’s competitive gaming business.
MLS, EA Sports team on Season Pass promotion
MLS is partnering with EA Sports in its latest effort to provide soccer fans with new entry points for its Season Pass subscription service on Apple TV. The league will make four live matches available to stream live within the EA Sports FC Mobile gaming app this season, beginning with a May 10 matc...
SBJ Gaming: NIL is coming for more than just athletes
The May 1 edition of SBJ Gaming
Esports World Cup CEO sees event as extension of Saudi Arabia’s business goals
The Esports World Cup this summer in Saudi Arabia will bring a lineup of 25 tournaments in 24 games over eight weeks in July and August, with a total prize pool of over $70 million.
NIL is spreading beyond athletes within gaming. Is that a smart play for brands?
Last week, EA Sports caught my attention with its latest deal -- working with Metallica for a marching band contest for College Football 26. The program, dubbed For Whom the Band Tolls, will see the winner recording the College Football 26 theme song. The contest also includes an NIL component for t...
SBJ Gaming: Sports is the best-selling console genre in video games
This week's SBJ Gaming newsletter dives into the recent Newzoo report on the game industry, zeroing in on the largest genre in video games -- sports games.
How sports shape the gaming market -- and weather its storms
Consumer spending on gaming software and services will generate $85.2 billion this year -- whether it be from games, accessories, consoles, in-game transactions or otherwise -- and that figure is up from $80.2 billion last year, per data from Newzoo’s annual PC & Console Gaming Report.
U.S. video game stocks weather Monday’s tariff hits, but Japanese firms take beating
Video game stocks with connections to sports and esports took a beating Monday in Japan as foreign markets continue to react to President Trump’s tariff slate, but key U.S. firms Electronic Arts, Take-Two Interactive and Microsoft either saw tiny gains or losses on Wall Street.
SBJ Gaming: Rocket League esports present a Progressive opportunity
The April 3 edition of SBJ Gaming features an interview with Blast.tv about Progressive's presenting sponsorship of Rocket League Championship Series and the unique activation between World of Warcraft and Blizzard Entertainment.
Progressive kicks off sponsorship of Rocket League
Progressive’s been a busy insurance firm when it comes to dealmaking in recent weeks. It’s sponsoring a car for Joe Gibbs Racing’s NASCAR team. In MLB, it secured naming rights for the Twins’ streaming offering, Twins.tv. And in gaming, it’s becoming the presenting sponsor for Blast.tv’s Rocket Leag...
WWE signs sponsorship deal with Clash of Clans
WWE and Supercell’s mobile game Clash of Clans announced a new partnership that will see a roster of WWE Superstars featured in the game. Cody Rhodes, Rhea Ripley, The Undertaker, Bianca Belair and other WWE Superstars will be reimagined as characters inside the world of Clash of Clans, culminating ...
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Quote of the Day
There’s tremendous scarcity value that gives you some fundamental foundation for these valuations. My call to arms to everybody in the industry is, again, set up a business plan to get a return at these kind of valuations.-- RedBird Capital founder Gerry Cardinale, on rising valuations in sports and his plea for investors to get more out of the money they're spending.
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