Gaming
SBJ Gaming: A 30-year-old Japanese soccer series goes global
The Feb. 27, 2026, SBJ Gaming news covers Sega Football Club Champions celebrating its 30th year with a global release, Rocket League's Boston Major's milestone, the and boost NASCAR saw from the Daytona 500 for its gaming efforts.
Rocket League’s Boston Major hits viewership peak, rolls out new sponsor Michelin
The Rocket League Championship Series Major at Boston University’s Agganis Arena was another sellout (5,000 each day) Saturday and Sunday. Now, sellouts aren’t news for Blast events — they often choose venues that fit their crowds. Setting viewership marks, however, doesn’t happen at every event.
Daytona 500 boosts NASCAR’s gaming efforts
The Daytona 500 on Feb. 15 saw a viewership bounce for NASCAR, and per the governing body, the Cup Series season-opening race provided a bounce for its video game efforts as well in NASCAR 25, eNASCAR and Roblox’s Driving Empire.
Gaming speed reads
A roundup of sports and esports video game business and industry news from Sports Business Journal reporters for the Feb. 27, 2026, SBJ Gaming newsletter.
SBJ Gaming: MLB: The Show 26 takes cue from 2025 World Series
The Feb. 13, 2026, edition of the SBJ Gaming newsletter reports on how the 2025 World Series inspired the gameplay director to create a new mechanic for pitching, other changes to bring a more modern, analytical feel to fielding and pitching and Roy Campanella joining the Storylines pantheon.
Yamamoto’s Game 7 heroics inspired a mode in MLB: The Show 26
In a World Series of great moments, Yoshinobu Yamamoto had the greatest. After pitching six innings in a winning effort in Game 6, he threw 2 2/3 innings of scoreless relief to close out the game and clinch the Dodgers’ second straight World Series championship. It was an inspiring performance for t...
Cal Raleigh is the cover star for Baseball Hits 26 mobile game
Ares Interactive’s new 7th Inning studio revealed that Baseball Hits 26 features Mariners C Cal Raleigh as its cover athlete for its upcoming free-to-play mobile game for iOS and Android. Ares Interactive has not noted the release date yet.
SBJ Gaming: The TGL’s path to video games
The Jan. 30, 2026, edition of SBJ Gaming covers the TGL's first video game endeavor with HypGames' PGA Tour Pro Golf for Apple Arcade, NBA 2K26 leading the list of best-selling games for 2025 and the top-selling Winter Sports games of all time.
Mario & Sonic lead the list of bestselling winter sports games
With the Winter Olympics kicking off next Friday, I was curious about the best-performing winter sports video games.
NBA 2K26 is the bestselling sports game of 2025
2K Sports’ NBA 2K26 was the bestselling sports video game in the U.S. for 2025, finished No. 2 in sales for all games in behind Battlefield 6, per tracking firm Circana’s December report on the industry.
HypGames’ golf legacy helped land TGL courses for PGA Tour Pro Golf
Last week, TGL revealed its first entry into video games, adding four courses to PGA Tour Pro Golf. As part of Apple Arcade, it’s available not just on mobile platforms (iPhones and iPads) but the Mac as well. But why did TGL choose to enlist a mobile studio for its first foray into video games?
Yankees’ Aaron Judge lands second MLB The Show cover
Yankees RF Aaron Judge was named the cover athlete for “MLB The Show 2026,” becoming “just the second player to appear on the game’s cover twice” -- the other being Baseball HOFer Joe Mauer in 2010 and 2011. This year’s artwork on the cover “reflects multiple chapters of Judge’s baseball career.” He...
TGL comes to video games for the first time with PGA Tour Pro Golf
In a deal befitting a tech-infused golf outfit, TGL is working with mobile gaming studio HypGames to appear in PGA Tour Pro Golf on Apple Arcade. This is the first time TGL has been in a video game, on mobile, consoles or PC.
SBJ Gaming: World of Warcraft finds a home at AFC Divisional Playoffs
The Jan. 16, 2026, edition of the SBJ Gaming newsletter looks at Blizzard Entertainment's latest promotion with sports, a pregame tavern tailgate for World of Warcraft's Midnight expansion and player housing, along with how Asmodee is using the Timberwolves to promote Catan.
Catan publisher Asmodee sees an opportunity in live sports, starting with the Timberwolves
Catan is one of the biggest names in board games, with 45 million copies sold since it debuted in 1995. The Asmodee-published game sparked a renaissance in board games, showing that the deeper strategy favored by folks who frown upon the likes of Risk or even the original Axis & Allies could app...
World of Warcraft’s player-housing promotion shows Blizzard Entertainment’s deeper dive in sports marketing
Blizzard Entertainment feels like the right company for this activation, because a flurry of activity is underway to make it happen for the AFC Divisional Round game featuring Texans-Patriots at Gillette Stadium.
SBJ Gaming: How Tixr’s work on BlizzCon shows its gaming strategy
Tixr is a growing ticketing company in sports, but it's also thriving in cultural events, and gaming and esports are two sectors it sees as separating it from its competitors, especially with its work on BlizzCon as it expands its portfolio of events with Activision Blizzard.
Tixr’s first BlizzCon melds its learnings from over a decade of sports and gaming events
After a two-year hiatus, BlizzCon is back for 2026 at the Anaheim Convention Center in Southern California. The celebration of all things Blizzard Entertainment runs Sept. 12-13, and for the first time, Tixr is handling the convention’s ticketing duties for Activision Blizzard.
SBJ Gaming: EA sale defines 2025 as clouds loom over 2026
The December 19 edition of SBJ Gaming looks at the biggest stories of 2025 in sports gaming and how hardware sales paint a troubling trend for 2026.
FIFA returning to video games with Netflix having rights
FIFA will finally release its “much-anticipated return to video games” in 2026, several years after its “acrimonious split” with developer EA, according to Laura Cress of BBC.com. This time it is with Netflix, rather than a major game studio, which has secured the rights to the upcoming soccer game....
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Formula 1 has delicately and gently tried to improve the sport and most often it's gone in the right direction. It's not like we've rolled the dice completely.Mercedes F1 CEO Toto Wolff, on the evolutions F1 has made both on and off the track.
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