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Voices of Diversity
Creating an inclusive culture is a business imperative. But where is the progress in the sports industry, and who is courageous enough to make the changes that are needed?

Creating an inclusive culture is a business imperative. But where is the progress in the sports industry, and who is courageous enough to make the changes that are needed?
Every game we were keeping very detailed records and a lot of data on what the results were from the drop-in announcements that we did, the merchandise that we sold, the tickets that we sold. And everything was a plus, plus, plus, plus, plus.Heat EVP and CMO Michael McCullough, on what the team found in analyzing what the upside is for having games over-the-air.