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Voices of Diversity
Creating an inclusive culture is a business imperative. But where is the progress in the sports industry, and who is courageous enough to make the changes that are needed?

Creating an inclusive culture is a business imperative. But where is the progress in the sports industry, and who is courageous enough to make the changes that are needed?
We have two years to help drive hype with storytelling around players and teams, and that possibility to get more content greenlit is because of LA28.-- Premier Lacrosse League co-founder, President & Chief Creative Officer Paul Rabil, on the league planning to put its weight behind athlete-driven content in the lead-up to the 2028 L.A. Games, where lacrosse will return as a medal event for the first time since 1908.