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Feeding off football
In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.

In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.
I don't get overwhelmed. We're still getting to talk about sports at the end of the day, you know?NBC's Mike Tirico, on the pressure of calling the Super Bowl followed immediately after by the 2026 Milan Cortina Olympics.