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Feeding off football
In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.

In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.
They are the 900-pound gorilla. I think it’s obviously widely seen that way by everybody who has any interest in our sport. They are seen as that.-- D-backs owner Ken Kendrick, on how the Dodgers are widely perceived.