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Feeding off football
In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.

In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.
It’s critically important that when we come to the office every day, we come with an athlete mindset and we’re here to serve them.-- Nike CEO Elliott Hill, on how he views the company’s approach in this latest turnaround effort.