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Feeding off football
In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.

In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.
If we live in a world where Ohio State and Michigan rest their starters for that game at the end of the season because they’ve got the potential of five playoff games sitting in front of them, then college football as we have known it ceases to exist.-- ESPN’s Mike Greenberg, on growing support for a 24-team College Football Playoff.