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Feeding off football
In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.

In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.
Our inability to acquire the true valuation of our media rights was exposed by the NBA contract. ... If we have $20B to deal with versus $4B, all the ills of what a lot of owners struggle with today will be resolved and it will not be a labor issue.-- MLB agent Scott Boras, on how the issues in MLB that people think would be resolved by a salary cap would actually be solved if the league could bring in more revenue from things like media rights.