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Feeding off football
In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.
Weekly Issue
08.18.2018
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Part of it is also you don’t have many of these spots, right? So I think people caught on to this trick over the past couple years, and it’s done really well in streaming. And as a result, a lot of people are lining up and wanting to do that.-- NBC Chair of Global Advertising & Partnerships Mark Marshall, on how some advertisers are gravitating to streaming-only ad spots during the Super Bowl, which make up about 10% of inventory.
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