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Feeding off football
In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.

In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.
The sports business is not that hard. Just think like a fan and, nine times out of 10, that's probably the right answer.PGA Tour CEO Brian Rolapp, on considering playoff changes.