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Feeding off football
In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.

In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.
There’s so much demand from our partners to activate; this is second only to the Super Bowl.-- NFL VP/Global Events Nicki Ewell, on the on-site sponsorship activation demand for the NFL Draft.