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Feeding off football
In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.

In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.
We’ve been here for over 30 years, and we’ve never seen anything like it. We tripled St. Patrick’s Day.-- Hennessy’s Bar COO Noelle Somers, on alcohol consumption at the Boston establishment by Scottish soccer fans during the opening weekend of the World Cup.