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Feeding off football
In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.

In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.
They agree that more broadcast (TV) for baseball is a good thing. So let’s do this three-year deal; let’s see how it goes. At the end of it, my hope and expectation is that we’re in business for baseball for a super long time.-- NBC Sports President Rick Cordella, on how the network wants to remain a partner of MLB for a long time.