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Feeding off football
In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.
Weekly Issue
08.18.2018
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Quote of the Day
Each avenue of commercial, whether it’s sponsorship, licensing, ticketing, hospitality, they’re all just kind of smoking hot, if you will, right now.-- LA28 CEO John Slusher, on the commercial momentum and excitement around the 2028 Games.
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