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Feeding off football
In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.

In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.
It’s more than filling the seats. It’s about that experience. It’s about celebrating communities and traditions.-- Red Sox Senior Dir of Ticketing Strategy & Promotions Travis Pollio, on hosting celebrations of Scottish and German culture at Fenway Park with fans in town for the World Cup.