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Feeding off football
In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.

In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.
The biggest difference is alignment. Two years ago, different parts of the organization weren’t always pulling in the same direction. Now the front office, the floor and the business side are really connected, and that creates real momentum.-- Pistons owner Tom Gores, on the biggest difference inside the organization now compared with two years ago.