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Feeding off football
In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.

In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.
We have to realize we were trying to deal with people that were acting, in some ways, irrationally, just in terms of the capital they were allocating and the money they were spending. It’s been four or five years and there hasn’t been a return yet, but they’re going to have to keep spending that money to even just maintain what they have right now. ... I’m way more comfortable being on the PGA Tour side than on their side but who knows what’ll happen?-- PGA Tour player Rory McIlroy, on LIV Golf's willingness to operate at a massive financial deficit and how it impacts the reunification of men's professional golf.