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Feeding off football
In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.
In-Depth: College athletic departments cash in on moneymaking sport by offering exclusivity and diverse choices for all fans.
Women’s sports can only catch up if there’s sophisticated, critical coverage. Fans have to care about more than the game being a good experience. They actually have to care about the sports part of it, which is about winning and losing.-- iHeartMedia's Sarah Spain, on how the difference in coverage between men's and women's sports can impact popularity.