Weekly Issue

04.01.2019
Featured

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Reaching Generation Z

They’re busy. Passionate. Curious and engaged. Connecting with them is crucial. Industry leaders tell you how they’re doing it.

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Offseason to-do list gets longer for NFL

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Better hoops schedule boosts Big Ten profile

Leagues and Governing Bodies

NFL’s offseason to-do list

First Look podcast, presented by Harvard Business School

MLL folds three teams as part of restructure

Marketing and Sponsorship

Google Cloud shows off its stuff with NCAA deal

Incentive program pays off for ABI, plays role in 65 new deals in last year

Spectrum does multipronged sponsorship with AEG, L.A. teams

MiLB launches ‘Grilling All-Stars’ campaign

Media

CBS climbs on for more PBR with extension

CBS ad executive remembered for outsized personality

Golf Channel’s Molly Solomon inspired by Augusta women’s event

Colleges

Better hoops schedule boosts Big Ten fortunes

Labor and Agents

Seahawks’ Wilson launches firm focused on mental toughness

MLBPA makes several moves, puts focus on data

Facilities

Capacity falls at sports venues

Yoga in the infield? Michigan track takes fan experience to the extreme

Will new approaches make in-seat ordering work for more venues?

Esports

New NASCAR Heat racing esports league shops naming rights

Twitch signs MVPindex, targets real-time data for game streaming

GameStop names Complexity HQ as part of esports effort

In Depth

Youth movement: Reaching Gen Z

Gen Z: Matthew “Nadeshot” Haag

Gen Z: Mark Beal

Gen Z: Michelle Frantellizzi

Gen Z: Andy Loughnane

Gen Z: Scott Butera

Gen Z: Ryan Spoon

Gen Z: Lew Sherr

Gen Z: Vince Thompson

Gen Z: Shawn Mattox

Gen Z: Ed O’Hara

Gen Z: Dan Meis

Gen Z: Alex Parker

Gen Z: Doug Boles

Gen Z: Zack Weiner

Gen Z: Russ Stanley

Survey: Gen Z makes its feelings loud and clear

Sports and Society

Focus on: Diversity and inclusion

Opinion

Forum: Stories out of the spotlight that caught my attention

Her Hoop Stats opens door to equal analytics in basketball

Operation Varsity Blues — A power grab at USC

Japan in midst of sports resurgence

Cartoon: Ref workout

People and Pop Culture

State of Play

The Market

Faces and Places

On the Move

Closing Shot: Catching bass after class

Sponsored content
PREVIOUSSunday, March 24, 2019
NEXTSunday, April 07, 2019
Quote of the Day
The old model for Carolina basketball just doesn't work, it's not sustainable.
-- North Carolina men's basketball coach Hubert Davis, on the staffing changes needed in the current state of collegiate athletics.
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