Sports Business Journal

Featured

We invited thought leaders in diversity and inclusion to share their ideas in a roundtable discussion about how the sports industry can take strides toward a more progressive, representative work force.

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Patches in progress

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NWSL looks to grow after World Cup win

Leagues and Governing Bodies

Patches in progress for MLB

First Look podcast

NWSL looks to capitalize, grow

KAGR to provide NFL with deep dive in ticket sales, fan habits

McCaffrey on Pac Pro League: We’re not the AAF

Media

ESPN gets NWSL rights, aiming to ride World Cup wave

For executive producer Brad Zager, role at Fox is all about building a stronger team

Labor and Agents

Union advocate Kessler on other side of WGA fight

W Partners gets into talent rep game, signs Sandberg

Events and Attractions

Fox scores by putting mics on All-Stars

Home Run Derby a powerful performer for ESPN

Franchises

Niners split up suite to accommodate smaller groups

Research and Ratings

New partner AT&T mobilizes NBA partnership, picks up fans

Do you know who is sponsoring the NBA?

Tony’s Take: NBA sponsorship

In Depth

Inclusive leadership and the courage to change

Leagues employ varying strategies to achieve inclusive environment

USTA’s Sherr takes LEAD on diversity

Highlights of McKinsey’s diversity report

NHRA says diverse driver group reflects fan base

Wambach uses experience to help women ‘speak up for more’

Executives advocate making hiring pipeline ‘bigger and broader’

FinALLY: Moving from advocate to ally

Where is the industry now?

Video excerpts from the roundtable

Esports

Building home teams for esports

Opinion

Forum: Will stakeholders step up to support women’s soccer?

World-class players take soccer beyond prove-it-to-me territory

Sport carries great responsibility for diversity and inclusion

Vision and expansion of WISE directly attributed to Kristi Atkins

People and Pop Culture

Weekly Issue

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Goal: Inclusive leadership

No Section

Patches in progress

No Section

NWSL looks to grow after World Cup win

Patches in progress for MLB

First Look podcast

NWSL looks to capitalize, grow

KAGR to provide NFL with deep dive in ticket sales, fan habits

McCaffrey on Pac Pro League: We’re not the AAF

ESPN gets NWSL rights, aiming to ride World Cup wave

For executive producer Brad Zager, role at Fox is all about building a stronger team

Union advocate Kessler on other side of WGA fight

W Partners gets into talent rep game, signs Sandberg

Fox scores by putting mics on All-Stars

Home Run Derby a powerful performer for ESPN

Niners split up suite to accommodate smaller groups

New partner AT&T mobilizes NBA partnership, picks up fans

Do you know who is sponsoring the NBA?

Tony’s Take: NBA sponsorship

Inclusive leadership and the courage to change

Leagues employ varying strategies to achieve inclusive environment

USTA’s Sherr takes LEAD on diversity

Highlights of McKinsey’s diversity report

NHRA says diverse driver group reflects fan base

Wambach uses experience to help women ‘speak up for more’

Executives advocate making hiring pipeline ‘bigger and broader’

FinALLY: Moving from advocate to ally

Where is the industry now?

Video excerpts from the roundtable

Building home teams for esports

Forum: Will stakeholders step up to support women’s soccer?

World-class players take soccer beyond prove-it-to-me territory

Sport carries great responsibility for diversity and inclusion

Vision and expansion of WISE directly attributed to Kristi Atkins

State of Play

The Market

Faces and Places

On the Move

Closing Shot: What it takes to win The Open

SBJ Morning Buzzcast: February 10, 2025

Fox Sport’s Eric Shanks, the NFL’s Hans Schroeder and taking in the Luka-AD trade.