Allyson Felix
Sprinter
Team USA
The only woman ever to win six Olympic golds in track and field, Felix has been one of the most bankable commercial stars of Team USA for years. But her influence stretches far beyond her role as a legendary sprinter. She fought back against the sport’s dominant company, Nike, exposing its plan to offer her a much smaller contract after she became pregnant, and instead signed with upstart brand Athleta. Knowing her influence, the LA28 bid committee gave her a speaking role on stage as it wooed the International Olympic Committee.
