Dolphins create new club for young professionals
The Dolphins have launched a new premium experience for young adults, packaging post-game transportation away from Hard Rock Stadium with newly renovated bar-style clubs in the upper deck.
SBJ Ticketing Roundtable: BSE Global’s success moving low-demand ticket packages
Fan development is the Brooklyn Nets’ No. 1 organizational priority, Paul Kavanaugh, BSE Global executive vice president of ticketing, told the ticketing roundtable group. The team has played in Brooklyn at Barclays Center for just more than a dozen years, and its fan base isn’t as deeply establishe...
SBJ Ticketing Roundtable: On the cutting edge of tickets, hospitality and live sports
SBJ: What are the biggest areas of opportunity right now in live sports ticketing?
SBJ Ticketing Roundtable: Blue sky ideas
Fans in the venue are just one constituency, but what if ticket sellers ran the whole show — what are their “blue sky” ideas to improve sales? The roundtable weighs in:
SBJ Ticketing Roundtable: Key takeaways
Some thoughts and observations about the roundtable:
SBJ Ticketing Roundtable: Pricing a new stadium with NYCFC’s Etihad Park
New York City FC is 10 months into the roughly 32-month sales process for Etihad Park — the MLS club’s under-construction $780 million stadium in Queens that opens in 2027 — and it’s clear that premium seating will carry a heavier portion of the club’s ticketing revenue stream compared to many new s...
SBJ Ticketing Roundtable: Examining biggest challenges, ‘blue sky’ ideas and more for live sports
Some of the sports industry’s biggest headlines tend to focus on media strategy amid the shift to streaming, but the day-to-day work is dominated by live events and tickets: How to develop, market and sell tickets — general admission and premium — in a way that maximizes revenue, innovates to keep t...
Giants invite social media stars to training camp, looking to leverage their youthful clout
The N.Y. Giants are ranked among the NFL’s top 10 teams for social media followers, but they still pale in comparison to the true juggernauts of the online content business. With that in mind, the Giants invited ten hugely popular content creators to training camp, hoping to bask in their reflected ...
Packers profits soar on NFL revenue growth, extra home game
Every NFL team saw its share of national revenue grow 7.5% to $432.6M last season, and the Packers’ operating profits grew 39% thanks to an additional regular-season home game at Lambeau Field.
Power Players: Brand Builders — Jersey Mike’s
When Jeff Hemschoot joined Jersey Mike’s in 2008, the sandwich chain had 400 locations and a negligible presence in major sports. Today, it has more than 3,100 storefronts, and the brand doubled its market share to 15% from 2019 to 2024. Throughout that growth, Hemschoot has overseen its sports mark...