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Will Fans Be Tested?
There are major hurdles to navigate, but teams and leagues are mulling over the idea for entry to events. Are fans ready for that step?

There are major hurdles to navigate, but teams and leagues are mulling over the idea for entry to events. Are fans ready for that step?
Every game we were keeping very detailed records and a lot of data on what the results were from the drop-in announcements that we did, the merchandise that we sold, the tickets that we sold. And everything was a plus, plus, plus, plus, plus.Heat EVP and CMO Michael McCullough, on what the team found in analyzing what the upside is for having games over-the-air.