Weekly Issue

01.11.2021
Featured

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An Ice Experiment

After the NHL and its partners were dealt a blindside hit by the pandemic, they used the offseason as a chance to innovate in 2021.

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Sports still dominate top 100

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Data trends show paths for 2021

Leagues and Governing Bodies
Marketing and Sponsorship
Media

Politics aside, sports still dominated the list of the 100 most-viewed programs of 2020

Local NFL ratings show the struggles in New York and L.A., and the value of an elite QB

HBO’s ‘Tiger’ tees up big year for documentaries

Next Dance: Here are 5 more sports documentaries to watch for in 2021

Labor and Agents
In Depth

Data trends lay out clear paths forward for sports business in 2021

Data and Analytics: Sponsorship landscape

Data and Analytics: The rise of Valorant

Data and Analytics: Media equivalency does not equal the value of fan engagement

Data and Analytics: A role in the social conversation

Data and Analytics: Viewership disruption

Data and Analytics: Social media never more important for brands, properties

Data and Analytics: Tracking fan sentiment to return

Data and Analytics: Media buying reflects shift to stay-at-home fan

Esports
Opinion

Forum: Announcing our Champions Class of 2021

Victories are out there in 2021 if we can harness the data properly

Sponsors still missing opportunities with female fans

Cartoon: New depth chart

People and Pop Culture

State of Play

Closing Shot: ‘The perfect outside counsel’

Sponsored content
PREVIOUSSunday, January 03, 2021
NEXTSunday, January 17, 2021
Quote of the Day
The old model for Carolina basketball just doesn't work, it's not sustainable.
-- North Carolina men's basketball coach Hubert Davis, on the staffing changes needed in the current state of collegiate athletics.
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