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Sole Man: Fireman built Reebok into a behemoth with heart and humanity

Changing David Stern’s mind once the late NBA commissioner had set his course? It would be easier teaching an elephant to waltz. Yet that’s exactly what Reebok Chairman and CEO Paul Fireman did in 2001 in a deal that got his company NBA uniform rights for a decade. It had taken Reebok seven months to complete a new NFL deal model in 2000 that resulted in an unprecedented exclusive license across every team; the NBA called with interest the next day.

Colleges

Dawn of NIL era looms

Colleges

CFP distribution down about $45 million

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Quote of the Day
We think we’re going to have a huge television number right out of the chute that may exceed our combined television numbers from all of last year.
-- Univ. of North Carolina CRO Rick Barakat, on Bill Belichick’s debut as UNC coach Monday night and the expected viewership for the game against TCU.
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