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Sole Man: Fireman built Reebok into a behemoth with heart and humanity

Changing David Stern’s mind once the late NBA commissioner had set his course? It would be easier teaching an elephant to waltz. Yet that’s exactly what Reebok Chairman and CEO Paul Fireman did in 2001 in a deal that got his company NBA uniform rights for a decade. It had taken Reebok seven months to complete a new NFL deal model in 2000 that resulted in an unprecedented exclusive license across every team; the NBA called with interest the next day.

Colleges

Dawn of NIL era looms

Colleges

CFP distribution down about $45 million

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PREVIOUSSunday, June 06, 2021
NEXTSunday, June 20, 2021
Quote of the Day
Everybody wants to go to the same place. Everyone just has a different idea of how we get there. But it definitely starts with valuing the players in a way that makes sense for what we’re doing out here, and also makes sense for the people that follow us and the fans that are supporting us. We’ve seen a lot of growth recently, so we have to see that being reflected in how we’re compensated to continue to give you guys games like this every night.
-- Storm F and WNBPA President Nneka Ogwumike, on the WNBA and players wanting what’s best in CBA negotiations amid league growth.
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