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Dana White and the Fertitta brothers cashed in on UFC. What are they banking on next in sports?

Dana White and the Fertitta brothers cashed in on UFC. What are they banking on next in sports?
One guarantee is there is zero chance that there will ever be any consideration of the team going anywhere else. Second is that next season, you’re going to see a significant increase in commitment -- financial commitment -- to make sure that we are as competitive as possible.-- New Sporting KC majority owner Peter Mallouk, on his plans now that he controls an 80% stake in the club.