Weekly Issue

02.26.2024
Featured

Leagues

Next in Line

Dana White and the Fertitta brothers cashed in on UFC. What are they banking on next in sports?

Leagues

Eye on the Ball

Technology

Best of the Best

State of Play

State of Play

Forum

Madkour: White and Ballmer bet on themselves; Bird holds court

Upfront

NBA restructures front office with an eye on finding growth beyond basketball as new media deal approaches

NBA teams look beyond national media rights deal to state of local rights

Local TV uncertainty clouds revenue picture of NBA teams

SeatGeek’s new Next Fan Up stems from company’s large volume resale partnerships

NASCAR teams like trial run of new garage area hospitality space

Chris McGowan has been everywhere in sports. Now he’s tasked with boosting MLS club revenue

Portfolio

Dana White and the Fertitta brothers cashed in on UFC, taking it from outlier to mainstream. Here’s what they’re banking on next.

Industry looks to Apple Vision Pro for next level of fan engagement

How Indiana is turning into a college football case study

Technology

Tracking the reach of sports technology

10 Most Innovative Sports Tech Companies

Genius Sports’ player tracking and alternative streams change the game experience

Infinite Athlete broadens scope as tech solution for multiple areas of sports

Kitman Labs’ profiles track every aspect of an athlete

Digital twin tech puts OnePlan at the center of event and venue planning

Measuring and improving mental wellness is Peak AI’s mission

Pramana Labs’ Shift helps users talk to their data

Springbok Analytics knows how healthy muscles look and act

Supponor expects continued growth with scalability of digital advertising tech

Videocites deploys AI engine to measure brand reach

WSC Sports pairs innovation, expansion as leader in automated highlight software

Sports Business Awards Tech

Sports Business Awards: Tech

Sports Business Awards: Tech — Best in AI

Sports Business Awards: Tech — Best in Athlete Performance Technology

Sports Business Awards: Tech — Best in Extended Reality

Sports Business Awards: Tech — Best in Fan Experience Technology

Sports Business Awards: Tech — Venue Operations Technology of the Year

Sports Business Awards: Tech — Technology Collaboration of the Year

Sports Business Awards: Tech — Technology Executive of the Year

Opinion

Advertising and marketing firm Deep Blue plans to make waves with women’s sports focus

People

Faces and Places

Closing Shot

Puma used NBA All-Star Weekend to showcase its latest collaborations with athletes as it mixes fun and fashion to connect with pop culture

Sponsored content
Quote of the Day
“I’ve been in situations of disparity. I think the race team is going to focus on what they have to do this weekend, which I expect them to do. … [Kessler] did an unbelievable job today, and I think I put all my cards on the table”
23XI co-owner Michael Jordan, on the impact the legal battle with NASCAR is having on the racing team.
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