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Rewriting the Playbook: A Smarter Way to Value Women’s Sports
As brands scramble to align with women’s sports, the methods some still use to value those opportunities remain outdated. We need to go deeper and evaluate the entire ecosystem.
Quote of the Day
To be honest with you, I never thought I’d ever be back courtside. I told my oncologist that [this] is the best medicine I could receive. It really is. I love the game. I love the people.-- ESPN college basketball analyst Dick Vitale, on being able to return to the booth after multiple bouts of cancer over the past several years.
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