NBA local game audiences up 8%
While the NBA is seeing a viewership gain no national networks after the first few weeks, it’s also seeing an 8% gain for local linear TV games on RSNs and over-the-air channels.
Data and Directories
SBJ Sports Facility Naming Rights Directory
SBJ's data encompasses a wide array of facility naming-rights deals, spanning from the major leagues to the minors, collegiate sports and practice facilities.
SBJ Jersey and Helmet Sponsor Directory
Explore the evolution of uniform sponsorships across major U.S. sports leagues with SBJ’s comprehensive jersey and helmet sponsorship directory.
EDITOR'S PICKS
NFL, teams keep filling seats through nine weeks of season
The NFL and its teams have distributed tickets for 98.5 percent of stadium capacity through the first nine weeks of the 2025 season, according to an SBJ analysis of published box score attendance.
2026 FIFA World Cup Sponsors and Host City Supporters
Explore the official sponsors and host city supporters of the 2026 FIFA World Cup. Discover how global brands and local communities are shaping the tournament’s excitement and impact.
NASCAR’s sponsor business heads into finale with momentum for 2026
The NASCAR season concludes this weekend in Phoenix after a season that began with 51 official sponsors, and saw several major brands come on board (or come back after being out for a while) with a large presence.
Women’s sports sponsorships: Changing the game
How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways
AUDIENCE ANALYSIS
Civic Science/SBJ Sports Consumer Insights
NFL fans not in favor of a longer season, expansion of the ‘high costs’ of fandom
CivicScience/SBJ Sports Consumer Insights study looks a NFL fans
Data Drive
Data Drive: LPGA major purses see big 5-year jump -- how high can they go?
The LPGA has seen a massive rise in prize purses across the board, but especially for its biggest events -- the five majors and the CME Group Tour Championship. The LPGA’s $131 million in purses in 2025 represented a more than 90% increase from $62 million in 2021.
Best Sports Business Cities: Soccer
Best Sports Business Cities: Soccer
In Sports Business Journal’s third year of its Best Sports Business Cities franchise, we rank the 25 U.S. markets with the strongest soccer economies.
TOP HONORS
Best Places to Work in Sports 2024
Sports Business Journal is recognizing its second annual class of Best Places to Work in Sports. The honorees represent industry segments covering the spectrum of sports, from major league teams to behind-the-scenes companies, with workforces that range from seven people to 8,000 employees.
Best Sports Business Cities: Event Hosting
Orlando has been tapped as the best sports business city for hosting events. See the full list.
Best Sports Business Cities
How SBJ ranked the best cities in which to conduct sports business, and why Dallas is so popular
Sports rules top 100 broadcasts, but lower than '23
Sports lead the top 100 broadcasts in 2024, led by the NFL, but its dominance was less in '24 than '23.
ALL DATA STORIES
Audience Analysis: NBA local games up 8%; Univision delivering 71% of U.S. primetime soccer audience in 2025
While the NBA is seeing a viewership gain no national networks after the first few weeks, it’s also seeing an 8% gain for local linear TV games on RSNs and over-the-air channels.
By Austin Karp
Audience Analysis: Patriots-Buccaneers helps CBS to big NFL singleheader window
CBS drew 18.2 million viewers on Sunday afternoon, marking the network’s best NFL Week 10 singleheader window in 14 years.
By Austin Karp
Data Drive: LPGA major purses see big 5-year jump -- how high can they go?
The LPGA has seen a massive rise in prize purses across the board, but especially for its biggest events -- the five majors and the CME Group Tour Championship. The LPGA’s $131 million in purses in 2025 represented a more than 90% increase from $62 million in 2021.
By Josh Carpenter
Audience Analysis: ‘College GameDay’ dips, but Georgia-Florida higher amid ESPN-YouTube TV dispute
“GameDay” had been at a record pace this season, averaging closer to 2.7 million viewers, and remains on that record pace -- for now.
By Austin Karp
NFL, teams keep filling seats through nine weeks of season
The NFL and its teams have distributed tickets for 98.5 percent of stadium capacity through the first nine weeks of the 2025 season, according to an SBJ analysis of published box score attendance.
By Ben Fischer and David Broughton
NASCAR’s sponsor business heads into finale with momentum for 2026
The NASCAR season concludes this weekend in Phoenix after a season that began with 51 official sponsors, and saw several major brands come on board (or come back after being out for a while) with a large presence.
By David Broughton
2026 FIFA World Cup Sponsors and Host City Supporters
Explore the official sponsors and host city supporters of the 2026 FIFA World Cup. Discover how global brands and local communities are shaping the tournament’s excitement and impact.
Data Drive: Women’s pro leagues tapping a wealth of performance tech
Data Drive visualization for the Women's Sports newsletter on October 28.
By Joe Lemire
Audience Analysis: Fox off to best NFL start since 2014
Fox is off to its best start to the NFL season since 2014 after last weekend’s national window fronted by Commanders-Cowboys.
By Austin Karp
Audience Analysis: Red River Rivalry best in years; NFL helps lift NHRA to record
The Red River Rivalry drew its best audience in at least 15 years, and the best audience yet for Texas-Oklahoma as a standalone game.
By Austin Karp
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