Hydration Station
The Legacy Motor Club pit crew athletes will use technology from Nix Biosensors to analyze their hydration levels.
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Winners unveiled for the third annual Sports Business Awards: Tech
The 2025 Sports Business Awards: Tech winners were announced Tuesday night at the Hard Rock Hotel in New York City, kicking off SBJ Tech Week.
Funding Round(up): Breaking down all 2024 investments in sports tech
The first SBJ Tech Funding Round(up) of 2025 takes a look at Q4 2024 along with the entire year of sports tech investment. In total, 57 fundraising efforts were highlighted during 2024.
Learn more about each of the 10 Most Innovative Sports Tech Companies
This year’s class is solving for both long-vexing and even unforeseen challenges facing the sports industry by improving and/or reimagining the role of technology.
Inside the Portland Trail Blazers' AI strategy across the company
The Trail Blazers hit a significant milestone with the completion of an AI boot camp for 25 members of their front office, as well as a handful of other sports industry participants.
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Credit One Charleston Open will be first WTA clay-court event to use electronic line-calling tech
The Credit One Charleston Open will become the first clay-court WTA event to fully implement live electronic line-calling technology during its 2025 edition.
Boomerang hires new venue head of sales
Boomerang, a startup that’s built a lost-and-found platform for venues like Huntington Bank Field and State Farm Arena, has hired longtime sports exec Jim Willits as its head of sales for arenas, stadiums and venues.
Palo Alto Networks becomes NHL’s official cybersecurity partner
The NHL announced a multiyear North American deal on Wednesday morning with Palo Alto Networks, making the California-based company the league’s first official cybersecurity partner.
Legacy MC, Nix partner on hydration analysis
When Legacy Motor Club’s pit crew suits up for the Goodyear 400 at Darlington Raceway on April 4, they will do so wearing hydration monitoring sensors provided by Nix Biosensors as part of a recently signed partnership.
Manchester City Women, Hytro sign partnership
Manchester City Women has signed a partnership with blood flow restriction (BFR) wearables provider Hytro. The deal, of which financial terms were not disclosed, designates Hytro as the club’s “official blood flow restriction partner.
Ryan Rossner has gone from beating the clock with kicks to stopping the clock with science
Ryan Rossner starred as a kicker at Stephen F. Austin before taking two years to pursue an NFL career, signing as an undrafted free agent with the Atlanta Falcons. When he didn’t break through, he returned to school and went on to earn a Ph.D. in molecular aging, studying under University of Washing...
AI training firm Svexa joins the NVIDIA Inception accelerator
Svexa, which uses artificial intelligence algorithms to design training programs, recently accepted an invitation to join NVIDIA Inception, an accelerator sponsored by the AI computing giant. NVIDIA Inception intends to help promising startups through preferred access to technology, technical suppor...
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SBJ Morning Buzzcast: March 26, 2025
MLB's drumbeat of a salary cap; NCAA tourneys flexing healthy numb...
March Madness tips off, MLB takes over Japan and the USGA heads to market
On the pod this week, with March Madness upon us, co-hosts Austin ...
