Events and Attractions
Arby’s brings marketing arsenal to NASCAR Chicago
Arby’s is preparing to dish out what appears to be a sizable promotional plan for the NASCAR Chicago street race that it is now sponsoring, from a new ad that will air on TNT to branding on the course, a primary paint scheme on a car and an experiential activation area at track. The Inspire Brands-o...
This Week in History: Atlanta gets NFL team
June 30, 1965 -- The NFL grants Atlanta a franchise, eventually becoming the Falcons. The NFL offered Rankin Smith a franchise to keep him from joining the American Football League. The Atlanta expansion team became the 15th NFL franchise, and they were awarded the first overall pick in the 1966 NFL...
LIV Golf likely to have int’l-heavy start in 2026
LIV Golf will play another international-heavy schedule in 2026, with nine tournaments contested outside the U.S. and its five remaining events being held domestically.
European clubs’ presence in FIFA Club World Cup highlights possible predictability
The FIFA Club World Cup has assumed the form that “most always assumed it would eventually take: that of a summer Champions League, played out in higher temperatures and emptier stadiums with stranger kick-off times and a smaller, but still entirely familiar, European cast,” according to Liam Twomey...
Club World Cup draws complaint from French soccer union
France’s union of professional soccer players “launched a scathing attack on the Club World Cup” on Sunday, saying that “it is ‘urgent to stop this massacre’ amid ongoing concerns about extreme player workloads,” according to Jerome Pugmire of the AP. The UNFP also accused FIFA President Gianni Infa...
NHL to have All-Star event at UBS Arena in ’27
The NHL will “hold a competitive, on-ice All-Star event” at UBS Arena in 2027, according to Andrew Gross of NEWSDAY. NHL Deputy Commissioner Bill Daly, when asked about league events at UBS Arena in 2026 and 2027, said, “We’re going to change up the format of what we’re doing next year. It’s not goi...
Hyrox seeks continued growth in fitness competition space
Fitness competition Hyrox has a “quickly growing and rabid fan base” and “expects to see 1.5 million participants this year” as it “combine the workouts of CrossFit … with the event format of a Spartan Race or Tough Mudder,” according to a Q&A by Ian Frisch of the N.Y. TIMES. The competition was...
Wimbledon begins as heat wave hits London
Wimbledon began this morning “just as a heat wave hit London.” It is expected to reach a high of 93 degrees Fahrenheit at the All England Club, which is “close to the hottest day ever at Wimbledon.” The tournament’s heat rule is in effect, which “calls for 10 minute breaks in play whenever requested...
Messi’s Club WC run ends before big Atlanta crowd
A crowd of 65,574 fans packed into Atlanta’s Mercedes-Benz Stadium on Sunday for the Club World Cup Round of 16 showdown between Lionel Messi‘s Inter Miami and Paris Saint-Germain, and before long “it was abundantly clear that Messi’s new team was not in the same league as his old team.” Inter Miami...
AAU Junior National Volleyball Championships brings 6,500 teams to Orlando
The 52nd AAU Junior National Volleyball Championships kicked off June 13 at the Orange County Convention Center, running through July 7 with 6,515 teams and an estimated 325,000 attendees expected. Already the largest youth volleyball tournament in the world, this year’s edition will again test the ...
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Quote of the Day
We have the ability to finance this all ourselves. When we were talking to fellow (MLB team) owners and the commissioner (Rob Manfred), it was important to me that we have this opportunity to bring in local investors and other investors, as we’ve seen with teams all over the country. You have these sometimes consortiums of investors who’ve brought a lot of value.-- A's owner John Fisher, on how the team is actively pursuing bringing in investors to contribute a total of up to $550M to the Las Vegas ballpark project.
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