Marketing
Adidas named St. John’s official athletics supplier
Adidas was named the official footwear, uniform, apparel and accessory partner of St. John’s. Adidas will begin outfitting the school’s athletes in the 2025-26 academic year. As part of the agreement, the company will design and supply game-day uniforms, footwear, apparel and equipment for training ...
Gatorade to debut ‘Let Her Cook’ WNBA campaign
Gatorade is tied to WNBA All-Star Weekend by debuting its latest campaign, “Let Her Cook: The W,” featuring former WNBAers Candace Parker, Lisa Leslie and Elena Delle Donne, alongside the next generation of game-changers -- Aces C A’ja Wilson, Fever G Caitlin Clark, Mercury G Kahleah Copper and Wing...
NFL, Sony unveil new Coach’s Headsets
Sony’s newly engineered NFL Coach’s Headsets will soon be appearing on the sidelines with a series of new innovations to ensure proper noise-cancellation, vocal clarity, comfort and durability regardless of the weather.
Cooper Flagg’s Summer League appearance ends after two games
Mavericks F Cooper Flagg’s “first and likely only” NBA Summer League is over, as the team has “shut down the No. 1 pick in this year’s draft after two summer league games,” according to Tim Reynolds of the AP. Flagg “averaged 20.5 points and five rebounds” in his two games in Las Vegas. Reynolds wro...
Marketplace Roundup
In N.Y., Rich Calder noted a “knockoff baseball cap” using the Mets’ orange and blue colors and “NY” logo to boost the N.Y. mayoral campaign of Zohran Mamdani is “being hawked online -- without permission” from the club or MLB. The league said that it was “unaware of the Mamdani Mets’ caps” and woul...
Ad demand for Fox MLB All-Star game came after 2024 upfront
The ad inventory demand for this year’s MLB All-Star game “surfaced as early as Fox’s 2024 sports-heavy upfront,” according to Jason Notte of ADWEEK. Fox announced that it had sold out the inventory of roughly 80 commercials for the 2025 MLB All-Star Game in June --nearly a month earlier than usual,...
Report: NBCU’s Super Bowl LX ad price increases
NBCUniversal’s Super Bowl LX inventory is “already climbing” to $8M for a 30-second unit, according to sources cited by Bill Bradley of ADWEEK. It was previously reported that NBCU was “initially asking” for around $7M for a 30-second spot in the February 2026 game. However, “due to demand,” the com...
Philadelphia International Airport makes sports a terminal fixture
This time next year, Philadelphia will have welcomed the arrivals of many top sports events. The city will pilot hosting duties of March Madness games, the PGA Championship in May (just outside the city limits at Aronimink Golf Club in Newtown Square), FIFA Men’s World Cup matches in June and July a...
WNBA’s Jacy Sheldon to launch signature shoe during All-Star weekend
Sun G Jacy Sheldon’s signature shoe was revealed in February, but the JS:01 “will officially be available July 18 to celebrate WNBA All-Star weekend,” according to Isabel Gonzalez of CBSSPORTS.com. Sheldon is one of only four active WNBA players with their own signature shoe thanks to her partnershi...
Marketplace Roundup
In Detroit, Jay Davis reported Carhartt and ‘47 are collaborating on a lineup of MLB team-branded hats with a “distinct Carhartt flavor” that is “dropping just in time for the MLB All-Star Game.” The Carhartt x ‘47 Brand Collection includes five styles of hats, all featuring Carhartt’s “brown duck f...
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Quote of the Day
We’ve not seen the concept that works. It doesn’t mean we won’t consider opportunities if there are opportunities for mutual benefit -- those would pique our interest. But the notion of just jumping into something because there’s a pot of money there seems an uninformed direction.-- SEC Commissioner Greg Sankey, on potential plans to work with private equity in the future.
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