Marketing
Jersey Mike’s to replace Subway as NFL QSR sponsor
Jersey Mike’s will be emerging with NFL rights in the QSR category with Subway exiting as an NFL league sponsor.
MLB inks Banana Boat sun block as new sponsor
MLB has signed Banana Boat sun block as its newest corporate sponsor. Certainly, the category represents a nice seasonal match for MLB and gives it some credit for finding dollars in what seems to be a dormant category.
SBJ Marketing: MLB slathers on Banana Boat for sunscreen category
SBJ Marketing: MLB slathers on Banana Boat for sunscreen category
Banana Boat comes on board as MLB sponsor
With temperatures in the East still deciding between late winter and early spring, working up any zeal for the stateside version of Opening Day has been challenging. However, MLB’s newest corporate sponsor is one that brings with it the promise of sunshine and temperateness: Banana Boat sun block.
NoCap Sports providing revenue solution for NIL collectives
NIL collectives, like just about everything and everyone in college sports these days, are bracing for change.
AU unveils softball campaign ahead of first season
Athletes Unlimited has put together a “softball-focused campaign” in partnership with Dame Creative, DK Films and director Quinn Murphy that highlights the upcoming inaugural season of the Athletes Unlimited Softball League. Titled “This is Legendary,” the campaign -- which had input from an executi...
Progressive inks naming rights deal for Twins.tv
The Twins have a multiyear entitlement deal with Progressive Insurance for their Twins.tv naming rights.
Dairy Queen renews sponsorship with MLB
Dairy Queen has renewed its MLB league sponsorship, along with accompanying rights to Little League Baseball and Softball. The QSR, which has 4,300 locations in the U.S., has been an official MLB sponsor since 2022. Cubs SS Dansby Swanson and Mets SS Francisco Lindor will appear in creative for Dair...
Under Armour signs new non-exclusive NFL pact
Under Armour has returned to the NFL fold four years after a companywide marketing retrenchment, signing a new long-term, on-field licensing deal to allow players to wear Under Armour branded gloves and shoes while playing. In the new deal, Under Armour joins Nike and Adidas as “official footwear an...
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Quote of the Day
For the league to step in and say that a team chose to play one player over another player and that was the wrong decision, I think that's a bit of a slippery slope.-- NBA EVP/Strategy & Analytics Evan Wasch, on the league monitoring player availability but not mandating how coaches rotate players in game.
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