Opinion
Is CrossFit a dying brand? How it can rebuild its reputation and what other brands can learn
The CrossFit Open, the brand’s flagship event that embodies its competitive spirit and global community, has long been a cornerstone of the fitness world. Traditionally, it has attracted thousands of athletes eager to push their limits and showcase their fitness. However, in recent years, participat...
Athlete-driven content sheds light on rising value of women’s sports
What happens when a creator, a producer and a buyer sit down for a conversation about the state of athlete-driven content?
Cartoon: Mountains and molehills
MLB and payroll disparity: A Cincinnati Reds batter looks up at an L.A. Dodgers pitcher perched on a mountain of cash.
Madkour: World Cup is coming. Are we ready?
There are just over 400 days until the World Cup begins in the United States, Mexico and Canada. It’s an exceptional opportunity to showcase soccer in America and will mark the most exciting time for the sport in this country. It has such great potential for MLS and soccer to expand the avid fan bas...
Competitive meritocracy, salary caps and Major League Baseball
It is conventional wisdom among observers of professional sports that leagues strive for “competitive balance” among their teams. That is, collective-bargaining agreements and league rules are designed to create a system where all teams compete on a level playing field for player talent. That way, f...
Beyond the court: Evolution of racquet venues
Welcome to the Wild West of racquet sports, where booming popularity begs the question: What do we truly know, and what’s just speculation? Pickleball has electrified the racquet landscape, making its way into countless settings, from boardrooms to bars and everything in between. Private equity is n...
Leveling the playing field: How we can champion young women in sports
As we celebrate Women’s History Month, it’s the perfect time to reflect on the many trailblazers in women’s sports who have paved the way for me, as well as consider the ways I can contribute to their progress. Being a young female in the historically male-dominated sports industry comes with its ch...
Madkour: TKO Group continues its heavyweight trajectory
Here’s one reason TKO Group is one of the most intriguing companies in sports right now: because it’s respected by even its biggest rivals and competitors. That should tell you something. The Endeavor-founded company that houses UFC, WWE, PBR, On Location and other units has proven to be a smart ope...
Paralympic classifications ‘vitally important’ as athletes and NGBs seek medals
As two scholars supportive of the Paralympic Games movement, we’ve often called Paralympic classification the “doping” of the movement. It’s controversial, tough to adjudicate, yet vital to the integrity of the Games.
Successful commercialization is the catalyst for F1 teams’ path to the podium
If Formula 1 has taught us anything over the past few years, it’s that money is king. It means stability, the best engineers working with the best parts, technology, and of course, drivers.
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Quote of the Day
For the league to step in and say that a team chose to play one player over another player and that was the wrong decision, I think that's a bit of a slippery slope.-- NBA EVP/Strategy & Analytics Evan Wasch, on the league monitoring player availability but not mandating how coaches rotate players in game.
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