Opinion
Give the U.S. a sporting chance by investing in K-8 education
The United States has long been a global leader in innovation, industry and higher education. Yet, when it comes to primary and secondary education, we consistently underperform compared to other developed nations. Issues like funding disparities, outdated curricula, and a lack of systemic support c...
Collateral damage: The NCAA settlement puts Olympic and non-revenue sports on the brink
When the House v. NCAA settlement was approved this month, it was hailed as a historic shift in college athletics. The $2.8 billion payout to former athletes, paired with the option for schools to provide $20.5 million annually in direct compensation moving forward, marks a long-overdue correction t...
Madkour: Are college sponsorship assets undervalued?
As colleges and universities must generate more revenue in a post-House environment, two longtime pro sports executives who are now working on campus are calling for a concerted effort to reset the marketplace.
Oklahoma City Thunder corner the market on fan engagement
I unabashedly love Oklahoma and Oklahomans. I went to school there (three degrees from Oklahoma State), met my wife of 52 years there and still make annual trips back to see my OSU Cowboys or the Thunder in action. I have friendships that have lasted more than 50 years despite having moved away in 1...
Review: ‘Sportscasting in the Digital Age’ is a modern road map for aspiring broadcasters
There’s no doubt that the growth of the sports business was initially fueled by marketers advertising on the long-established sports of baseball, football and basketball. Now, because of the growing popularity of women’s sports, advertising dollars and TV viewership will probably reach new heights.
Hiring practices must adapt in a nuanced, post-NIL landscape
This article is NOT anti-players, athletes, individuals, unions, rights, the free market, payments, scholarships, NIL, sponsorships, etc. A college athlete making money through NIL or transferring from one school to another does not affect my day job, pay my mortgage or help my children with their h...
International sports leagues increasingly finding footing in U.S.
What if other global sports leagues decided to invade and colonize the United States? To make American sports fans care about foreign leagues by regularly playing games here?
Madkour: McManus, Pitaro take the field in a fun pitchers’ duel
On a Monday afternoon earlier this month, I took in Power Play: Sports Sponsorship Accelerator, an event hosted by Avenue Capital Group and Herrick law firm, which was held at Cosm’s original facility in Inglewood, Calif. The event featured sessions, networking and activities based around Marc Lasry...
The growth of women’s sport is changing the game for female workers and parents
As a figure in Norse mythology, a valkyrie was known to guide the souls of fallen warriors to an afterlife paradise. The WNBA’s Golden State Valkyries have taken flight and joined their Bay Area NWSL counterpart in helping guide the most recent spate of expansion in professional U.S. women’s sport.
Beyond the Pitch: Designing brand experiences that unite fans for the 2026 World Cup and beyond
Soccer will take center stage in North America during the 2026 World Cup. One-hundred and six matches. Forty-six teams. Sixteen cities. Three nations that share borders. Billions of dollars and a global audience of billions. For brands, soccer is the largest driver for marketing in 2026. Its popular...
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Quote of the Day
I love it that we beat the hot, sexy southern cities. Michigan and Ohio, in particular, we always struggle to have these kinds of wins when we're competing against these hot, sexy cities. And I love it today that we stuck it to them and we won.-- Pistons Vice Chair Arn Tellem, on the likes of Detroit and Cleveland getting WNBA expansion teams over southern cities that are often referred to as new centers of business growth.
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