International
Bengals set to face Falcons in NFL Madrid game
The Bengals will be the visiting team against the Falcons in Madrid this season, with the teams set to face off at Santiago Bernabéu Stadium on Nov. 8, according to Pat Brennan of the CINCINNATI ENQUIRER. The game in Spain, which will kick off at 9:30am ET on NFL Network, will be the Bengals’ third...
Adidas earns praise for ‘Backyard Legends’ World Cup ad
Adidas’ newest World Cup commercial, “Backyard Legends,” might just be the “best World Cup ad from the Three Stripes in 20 years,” according to Jeff Beer of FAST COMPANY. The five-minute advertising epic opens with actor Timothée Chalamet “trying to put together the greatest street soccer team ever,...
Canada’s B.C. Place, BMO Field World Cup preparations nearly complete
B.C. Place’s facelift is “nearly complete” with a month to go before the FIFA World Cup in Vancouver, including the installation of a grass playing surface, according to Gemma Karstens-Smith of the CP. Work was still underway at B.C. Place on Friday, with “blacked-out fences shielding onlookers from...
Cathy Engelbert says WNBA ‘not unique’ to fans’ media deal challenges
WNBA Commissioner Cathy Engelbert was in Toronto on Friday to celebrate the Toronto Tempo’s first-ever regular season game in the WNBA. Speaking to a half-dozen reporters at the NBA’s Canada offices in Toronto three hours prior to Washington’s 68-65 win in front of a sold-out crowd of 8,210 at Coca-...
Belgium picks Seattle for World Cup base camp
The Sounders announced that the Belgian men’s national soccer team will “use the Sounders’ Renton headquarters as its temporary home” during the 2026 FIFA World Cup. Belgium’s first match is June 15 against Egypt in Seattle, followed by a June 21 match in Vancouver and a June 26 match in Inglewood, ...
Following Drake’s intro, Tim Leiweke and Francesca Bodie invest $117M in Italian soccer club Venezia
Tim Leiweke and Francesca Bodie have invested $117M in the Italian soccer club Venezia FC. The investment makes Leiweke and his daughter, Bodie, the club’s principal minority shareholders. Additionally, Bodie was named the club’s first female president, replacing outgoing president Duncan Niederauer...
ManU close to training kit sponsor agreement with Betway
Premier League club Manchester United is “close to agreeing a deal with online bookmaker Betway that would see them sponsor the club’s training kit for the 2026/27 season.” Talks with the company are “understood to be advanced and a deal is expected to be concluded that would see Betway sponsor the ...
From the courtroom to the boardroom: The globalization of American soccer
On Jan. 27, the United Soccer League announced the name of its new Division I men’s league, USL Premier, and unveiled a multitier pyramid incorporating promotion and relegation (pro-rel). With this decision, USL is not merely restructuring its competitive format — it is challenging one of the pillar...
Sources: F1 exploring season launch event for 2027, with Milan among options for host sites
F1 has started exploring another preseason launch event next year with potential host cities including Milan, according to people familiar with the matter, after holding a first-of-its kind showcase last year in London.
Bell Media to broadcast Tempo games as official media partner
Fans of the WNBA’s Tempo have been waiting patiently for news on where the team’s games will air in Canada. Finally, that wait is over.
Painting the clearest picture around FIFA World Cup ticketing
We’re roughly a month out from the FIFA Men’s World Cup, and collectively, the sports industry is still wondering just how well-attended the 104 matches may be.
How FIFA is seeking to minimize U.S. tax burden for World Cup teams — and itself
Ahead of its annual congress last week in Vancouver, the FIFA Council approved a 15% increase in financial distributions to teams participating in this summer’s World Cup. The bump ensures that each of the 48 participating member associations will receive a minimum of $12.5 million in preparation an...
Franchise Notes
In S.F., Sam Gordon cited a source as saying that Warriors coach Steve Kerr met with GM Mike Dunleavy and owner Joe Lacob on Monday to “engage in conversation about his future” -- confirming an earlier report from ESPN. Per ESPN, the meeting “lasted two hours and ended without resolution,” though an...
CFL to change season start, playoff format in 2027
The CFL will kick off its 2027 season earlier than ever, over the Victoria Day weekend in May, and revamp its playoff format, according to Dan Ralph of the CP. Victoria Day is observed on the last Monday preceding May 25. This season opens June 4. But the “bigger change revolves around the CFL playo...
Brighton Women unveil plans for Europe’s first dedicated women’s soccer stadium
Women’s Super League club Brighton and Hove Albion have unveiled plans to “build the first purpose-built women’s football stadium in Europe.” With “at least 10,000 seats,” the new soccer ground next to the men’s team’s American Express Stadium is slated to open “no later than” the 2030-31 season, s...
Adidas to invest over $100M in Bundesliga to help support league growth
Adidas has “agreed an investment” of $116.8M into the Bundesliga, where the deal is “intended to support the growth of the leagues and the development” of its 36 member clubs. The investment will be used to support the league’s “central marketing objectives and allocated according to agreements betw...
NBA continues talks with EuroLeague teams on joining Europe start-up
The NBA and EuroLeague ramped up discussions Tuesday about a potential NBA Europe collaboration, with sources saying the NBA reiterated its blueprint of how EuroLeague franchises can join the prospective start-up.
The next billion-dollar opportunity: Turning global fans into global business
Over the past several years, my team and I have had a front-row seat to one of the most powerful shifts happening across sports and entertainment.
FIFA plan would limit foreign league games to 1 per season
Domestic leagues “would be limited to staging one game a season in foreign countries” under FIFA proposals that “significantly raise the bar for controversial ‘international matches’ to be approved,” according to Ames & Hughes of the London GUARDIAN. Developed by a FIFA working group set up almo...
R&A’s Darbon expects record crowd at Open Championship, but warns growth has limits
R&A CEO Mark Darbon said that even though more than 300,000 fans -- a new record for the event -- will attend this year’s 154th Open Championship at Royal Birkdale, that does not mean the organization is “going to keep increasing that number going forward,” according to Martin Dempster of THE SC...
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Quote of the Day
It’s not meant to look like ‘we want more money,’ that it’s greedy, it’s just what’s fair. When you look at other sports, the revenue share [in tennis] is not changing.-- WTA No. 5 Jessica Pegula, on tennis players seeking more revenue sharing from the Grand Slams.
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