Women's Sports
NCAA’s women’s tournament site reduction creating ‘host deserts’ amid rising fan interest
The NCAA condensing the women’s tournament to two “super regional” locations in 2023 to generate more interest and revenue has “created host deserts at a moment when fans are more likely than ever to attend a women’s basketball game,” according to Cassandra Negley of YAHOO SPORTS. The women’s game h...
FSU to request more funds for stadium renovations
Florida State Athletics is “seeking approval” from the Florida BOG “for further renovation to Doak Campbell Stadium and the construction of its women’s lacrosse facility.” The university will ask the BOG to “approve an amendment” to its $265M loan agreement that covers renovations to Doak in a meeti...
AU unveils softball campaign ahead of first season
Athletes Unlimited has put together a “softball-focused campaign” in partnership with Dame Creative, DK Films and director Quinn Murphy that highlights the upcoming inaugural season of the Athletes Unlimited Softball League. Titled “This is Legendary,” the campaign -- which had input from an executi...
Learfield expands presence, momentum through March Madness campaigns
Learfield has tapped “30 athletes and 26 schools for three brand campaigns” running during March Madness, the latest example of how the company is operating during the NIL era, according to Jason Notte of ADWEEK. The company worked with NCAA partner Marriott Bonvoy on an in-arena campaign that highl...
Denver NWSL proposes training facility, stadium
Denver’s NWSL franchise is “proposing a partnership” with Cherry Creek School District to “build a training facility and stadium” in Centennial. The proposed stadium would “have a temporary capacity of approximately” 15,000 with about 4,000 permanent seats. The venue “would be where the club plays w...
Watkins' knee injury alters tenor of NCAA tourney
USC G JuJu Watkins “suffered a season-ending knee injury” in the first quarter of the team’s second-round NCAA Tournament game against Mississippi State at Galen Center on Monday, dealing a hefty blow to “a Sweet 16 that has lost its flavor.” As evidenced by her recent multiyear deal with Fanatics -...
Trailblazing Sports Group, Quickbooks partner for digital content focused on investing for women after playing days
Trailblazing Sports Group landed its first major deal, a seven-figure pact with QuickBooks that runs through April and includes partnerships with The Gist, Re-Inc, OneTeam Partners, Impakt Partners Productions and Sports Innovation Lab audiences.
Washington Spirit owner determined to keep Trinity Rodman
NWSL Washington Spirit owner Michele Kang said that the club will do “everything in our power to hopefully keep” F Trinity Rodman in D.C. as the 22-year-old plays the final year of her contract, according to Thomas Floyd of the WASHINGTON POST. Kang said, “She’s an integral part of our success -- me...
Athlete-driven content sheds light on rising value of women’s sports
What happens when a creator, a producer and a buyer sit down for a conversation about the state of athlete-driven content?
Women’s Elite Rugby set for inaugural season
Women’s Elite Rugby “begins its first season this weekend” as the Boston Banshees travel to face the New York Exiles on Saturday at 3pm ET, and all games “will be available for free” on streaming platform DAZN. Born out of six of the top clubs from the former Women’s Premier League, other teams comp...
All WNBA teams align to capitalize on Caitlin Clark
Caitlin Clark Effect 2.0 is well underway. The Dallas Wings last week became the final WNBA team to move an Indiana Fever game to a larger venue, relocating a potential first Clark-Paige Bueckers matchup on June 27 to American Airlines Center.
Washington Spirit, CVS Health to renew partnership
The NWSL Washington Spirit and CVS Health today will announce a three-year partnership renewal that is “among the most valuable deals” in the league. Financial terms of the deal were not disclosed aside from it being a “multimillion-dollar investment in the club and women’s sports.” As part of the d...
Jessica Pegula enlists with Activision for Call of Duty: Mobile activation
Jessica Pegula’s latest marketing deal is with Activision Blizzard for Call of Duty Mobile. She’s taking part in the game’s “Make it Mythic” campaign, which focuses on a version of Sophia, one of the popular operators you can play in COD Mobile.
World Sevens Football secures $100M investment over a five-year period
The new 7-on-7 women’s soccer league called World Sevens Football, co-funded by NWSL’s NJ/NY Gotham FC minority owner Jennifer Mackesy, will have a $100M committed investment in the series “over a five-year period,” according to Tom Garry of the London GUARDIAN. The teams involved in the first eight...
FIFA report finds revenue, salary gaps remain large in women’s soccer
A new benchmarking report released Friday from FIFA showed that, while investment “continues to increase” in women’s soccer, there “remain vast global discrepancies in revenue and access to resources,” according to Jeff Kassouf of ESPN.com. The report, which analyzed 86 leagues representing 669 club...
Unrivaled closes out first season with title game
The first Unrivaled season ended with the Rose defeating the Vinyl 62-54 to “win the first Unrivaled championship” on Monday night, with the Rose players each collecting $50,000 in bonus money for their title win. The first Unrivaled season “saw more than 40 of the best WNBA players in the world com...
Plaintiffs dealt blow with White Stadium ruling
A day before the trial on the fate of the renovation of White Stadium was set to start, a Superior Court judge‘s ruling Monday “dealt a significant blow to the plaintiffs’ hopes of stopping the ambitious and costly project.” Judge Matthew Nestor “ruled in favor of the defendants” -- the city of Bost...
Leveling the playing field: How we can champion young women in sports
As we celebrate Women’s History Month, it’s the perfect time to reflect on the many trailblazers in women’s sports who have paved the way for me, as well as consider the ways I can contribute to their progress. Being a young female in the historically male-dominated sports industry comes with its ch...
Univ. of Michigan Regent bullish on launching DI women’s hockey program
Univ. of Michigan Regent Denise Ilitch noted that she believes there is “enough support for the Big Ten school to launch a Division I women’s hockey program,” and that “it’s only a matter of when, not if, it will happen,” according to John Wawrow of the AP. Several issues “still need to be resolved,...
Women’s college basketball sees strong metrics despite expected dip without Clark, Reese
There was “concern that attendance and overall interest in women’s college basketball would drop this year” with the departure of Caitlin Clark, Angel Reese and other stars for the WNBA, but both took “only a dip,” according to Doug Feinberg of the AP. Attendance across the country was “just short” ...
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Quote of the Day
For the league to step in and say that a team chose to play one player over another player and that was the wrong decision, I think that's a bit of a slippery slope.-- NBA EVP/Strategy & Analytics Evan Wasch, on the league monitoring player availability but not mandating how coaches rotate players in game.
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