IMG has unveiled a new logo and visual identity designed to modernize the global sports and culture company. The rebrand, which marks the first major update to IMG’s logo since 2004, debuted this week at the inaugural IMG Summit gathering outside London. The logo was produced by IMG's in-house marketing and creative team. Founded by Mark McCormack in 1960, IMG is now part of Endeavor, where its sister companies include entertainment agency WME, sports and entertainment company TKO and hospitality provider On Location. IMG has a network of more than 35 offices spanning six continents.
IMG debuts new modernized logo
