Skims taps popular athletes for new men's line

Kim Kardashian’s shapewear brand Skims is "adding men’s boxers, briefs, undershirts, T-shirts, tank tops and leggings to its online store," and it has tapped popular athletes like Brazil F Neymar, Thunder G Shai Gilgeous-Alexander and 49ers DE Nick Bosa for its first ad campaign. Kardashian said she "hoped the athletes will help Skims show that its pieces can fit a range of body types." Kardashian said the brand has been "sending its men’s products to influencers and athletes ahead of the launch." The campaign featuring Neymar, Gilgeous-Alexander and Bosa will run "across digital, social media and TV" (WALL STREET JOURNAL, 10/23).