NYX Professional Makeup has made the jump into sports sponsorships, becoming the first makeup partner of the N.Y. Liberty. Company Head of Consumer Engagement Diana Valdez said this partnership algins with their core values and helps bring more visibility to women’s sports. During the regular season and playoffs, NYX signage began to appear around Barclays Center and on the Liberty’s warmup suits. NYX “glam kits” were also given away during games. Liberty CEO Keia Clarke said the team is proud to team up with NYX.
