The CFP National Championship Game achieved historic highs for merchandise sales on-site and online this year, as sales surpassed the previous high achieved in the first year of the national championship game by 28% overall. Compared to the 2023 CFP National Championship weekend in L.A., merchandise sales in Houston increased across the board, including stadium game day sales on-site up 6%, Playoff Fan Central sales up 62% and hotel sales up 36%. E-commerce sales saw a 70% jump over the previous high driven by a new promotion helping fans on-site avoid lines by offering the same products online. As Michigan clinched its the championship, the website spiked and initial quantities of the Michigan 2024 National Champions hat and hoodie sold out within three minutes, and most other national championship products went in under 10 minutes (Legends).
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