EBU launches streaming service for Olympic sports

The European Broadcast Union, the collective of European public broadcasters, launched a "free-to-air streaming service" today to "show major championships in many Olympic sports" under the Eurovision banner. The first big event for the Eurovision Sport website and mobile app is the World Aquatics Championships being held in Qatar through Feb. 18. Many of the European Broadcasting Union's more than 100 member networks are "already rights holders for at least some of the events." Though many individual governing bodies of Olympic sports "have their own streaming platforms," the Eurovision service is "designed to bundle them under a single registration and log-in for viewers." The Eurovision streaming service is "designed to work with EBU members' own websites and steer viewers toward other broadcasts" (AP, 2/5).