The Texas Rangers have inked a multiyear sponsorship deal with American Airlines that designates the company as the official and exclusive airline and airline rewards program of the club. AAdvantage members will have opportunities to unlock exclusive perks as part of the arrangement, including meet-and-greets with players. The airline’s activation of the sponsorship will also include an American Airlines-branded field-level First Base Lounge at Globe Life Field. Genesco Sports Enterprises evaluated and negotiated the partnership on behalf of American Airlines.
American is Dallas-Fort Worth’s largest carrier and the largest airline in Texas. In recent years, the airline and the Texas Rangers Baseball Foundation have partnered in community efforts for Make-A-Wish, Medal of Honor Museum, Stand Up to Cancer, Seats for Heroes, Faces of Freedom and other organizations.