"Apathy is the death of a brand. Nobody’s apathetic about the WNBA because we’ve brought in so many new fans into what we call the fan funnel this year. And yeah, some are frustrated for sure. I get a lot of emails that I’ve never got in four years, but that’s because people care" -- WNBA Commissioner Cathy Engelbert, on how the increased attention around the league, even the criticisms and controversies that have popped up in recent weeks, is all great for its brand (USA TODAY, 6/12).
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