Bruins for Life, a “new NIL arm established to focus solely on football” at UCLA, will join Champion of Westwood and Men of Westwood as one of the school’s NIL branches, according to Ben Bolch of the L.A. TIMES. As part of the reorganization, Champion of Westwood will “support women’s basketball and the Olympic sports” while Men of Westwood will “support men’s basketball.” UCLA AD Martin Jarmond said that Bruins for Life -- “spearheaded” by former UCLA S and NFLer James Washington as well as longtime donor John Manuck -- “quietly” raised more than $1M before its official launch yesterday. Bolch wrote even with Bruins for Life “off to an encouraging start,” Men of Westwood “unquestionably remains the blue-and-gold standard for the athletic department’s NIL fundraising ventures” thanks to founder Ken Graiwer and men’s basketball coach Mick Cronin (L.A. TIMES, 10/15).
UCLA establishes new NIL collective to focus solely on football
