The Gist
Ellen Hyslop
Co-Founder and Head of Content
Jacie deHoop
Co-Founder and Head of Revenue
In 2017, Jacie deHoop and Ellen Hyslop had a dream — to launch a fan-first sports media brand devoted to equal coverage to women’s and men’s sports. Now, The Gist’s audience has grown to more than 2 million people across North America, including hitting 1 million subscribers for its signature newsletter in September. Hyslop drives audience strategy, leading the company’s content and growth team of more than 30 women and nonbinary “Gisters” across North America, as well as co-hosting the podcast “The GIST of It.” DeHoop runs revenue strategy, multiplying revenue by more than 20 times in the last two years through collaborations, including with Nike, Netflix and the NBA. — M.C.
