Trailblazing Sports Group
Sara Gotfredson
Founder
Sara Gotfredson started selling sports ad inventory in 2001 at CBS, then spent two decades at ESPN and Disney Advertising. In 2022, she founded the first female-led partnership agency dedicated to investment in women’s sports. In May, teaming with Sports Innovation Lab, she launched Trailblazing Marketplace during NewFront, connecting agencies, buyers and media companies and offering more than 30 packages across women’s sports in the digital landscape. — M.C.
