Disney+ and TGL announced a new media collaboration that will see every match of the league’s inaugural season air live on Disney+ in Denmark, Sweden, Norway, Finland and Iceland (TGL).
Cheez-It signed NIL deals with South Carolina QB LaNorris Sellers and Illinois QB Luke Altmyer ahead of their schools facing off in the Cheez-It Citrus Bowl on Dec. 31 (Cheez-It).
The Univ. of Washington has launched a reusable cup program at Alaska Airlines Arena, in partnership with PepsiCo, Bold Reuse, and Aramark Sports + Entertainment. Fans attending sporting events will enjoy PepsiCo beverages served in durable, reusable cups and then return their cups to designated collection bins located throughout the arena (Univ. of Washington).
The American Association of Professional Baseball and RYZ Sports Network have agreed to a league-wide television partnership beginning in 2025. The RYZ Sports Network will televise two games per week during the regular season and will also broadcast the AAPB playoffs (AAPB).
