NOCAP Sports is set to hire former Oncoor Marketing President Russell White as its newly created general manager, NIL solutions, a source told SBJ. An official announcement is expected on Friday.
White, who also serves as president of The Collective Association, will focus on strategy and revenue growth across NOCAP's verticals such as NOCAP Brand Solutions, NOCAP Revenue Solutions, and the recently launched Athlete Showcase Properties. He will also continue in his role with TCA.
NOCAP Sports, which was named an SBJ Power Player in 2023 in the NIL space, has been heavily involved in a handful of NIL-related endeavors including helping launch free media networks at schools like Tennessee, Penn State and South Carolina in conjunction with The College Sports Company.
