Ben Portnoy has covered college sports for Sports Business Journal since 2023. He joined the publication following nearly five years in daily newspapers covering the SEC, including stints on the South Carolina and Mississippi State beats.  A native of Washington, D.C., he's a graduate of Indiana University.

Big Ten, SEC warn federal media pooling would reduce revenue

The Big Ten and SEC are pushing back on one of the more popular narratives percolating in college sports these days. The leagues commissioned FTI Consulting to conduct research around consolidated media rights and attempts to reopen the Sports Broadcasting Act of 1961 -- efforts being pushed by Texa...

SBJ College: What AI, concerts and private capital have in common

The Feb. 24, 2026, SBJ College newsletter reports on the talk about generating revenue with AI, concerts and private capital at Paciolan's ticket event, PACNet, along with another look at the NCAA seeding process and a College Convo with BodyArmor.

College Convo: Why BodyArmor is the official sports drink of March Madness

That noise you hear is the collective murmurs of sportswriters musing about the new cups they’ll be required to drink from courtside at NCAA tournament games.

How does the NCAA women’s basketball selection committee work? I found out

For as much groaning and moaning as there is about brackets this time of year, it’s incredible how much detail goes into the selection committees’ process for building out the fields.

What are people talking about at PACNet?

Paciolan’s annual PACNet event has been an enlightening look into the ticketing company’s broad dealings in the college space.

Vanderbilt pairs athletes with medical partner for new-look NIL approach

Shan Foster, the all-time leading scorer for the Vanderbilt men’s basketball team, is helping spearhead a deal between Iris Medical Group, Vanderbilt University Medical Center and the school’s men’s basketball program that will center on Vanderbilt Gs Chandler Bing and Mike James being matched with ...

Metrics & murkiness: Mock exercise seeding the women’s basketball tournament reveals how subjectivity enters the process

INDIANAPOLIS – Inside the Pat Summitt room at the NCAA’s downtown offices, a quote from the legendary Tennessee head coach was plastered on the wall above our heads as we nestled into our respective seats:

SBJ College: The next frontier of player contracts

The Feb. 17, 2026, SBJ College newsletter covers how NIL revenue-sharing contracts are operating, even if they're not solving the problems college athletic directors wish they would, along with a rise in naming rights deals for venues and a chat with FloSports GM/College John Turner.

Cashing in on every square foot

Everyone in college sports needs more money.

Are NIL revenue share contracts working as intended?

In case you missed it in this week’s magazine, I dove deep into the world of college football contracts and whether they’re actually functioning as designed.