Ben Portnoy

Ben Portnoy has covered college sports for Sports Business Journal since 2023. He joined the publication following nearly five years in daily newspapers covering the SEC, including stints on the South Carolina and Mississippi State beats.  A native of Washington, D.C., he's a graduate of Indiana University.

Men’s basketball GM Adrian Wojnarowski gets creative in deal to boost St. Bonaventure

There’s nothing inherently swanky about the office located in Room 107 of the Frank Tejeda Academy, situated 13 miles down I-410 from downtown San Antonio.


SBJ College: Florida-Houston is best men’s title game in six years

The April 8 edition of the SBJ College newsletter looks at viewership for the NCAA Men's Basketball Championship, Adrian Wojnarowski's latest move, an update on Pac-12 media rights and more.

Can Cinderella keep up with college basketball’s changing landscape?

Ball State C Payton Sparks’ announcement appeared like so many others over the last four years -- red-and-white emojis coupled with a flexing arm, an accompanying video flashing highlights and a commitment graphic affirmed what was expected.

AAC Commissioner Tim Pernetti sounds off on conference’s new unit-distribution model

Tim Pernetti hasn’t exactly shied away from being different.

Seen and heard around the Final Four

The Final Four is never short on big names bouncing around the hotel hallways, arenas and bar scene of whatever host city is on the docket -- and San Antonio was no different.

What I’m hearing on Pac-12 media rights deal

The Pac-12 had circled the Final Four for a possible unveiling of its new-look media rights deal. And while it didn’t announce anything, the conference is making progress.

Adrian Wojnarowski joining Players Health as brand ambassador

Players Health, a sports tech company providing digital risk-management services, reporting tools and insurance products to sports organizations, is adding an all-star name to its team.

Florida title win caps historic year for SEC hoops

SAN ANTONIO -- Walter Clayton Jr. stood atop the ladder, glanced out at the crowd and Gator chomped toward the Florida faithful lining the railings.

Analysis: House settlement final approval hearing concludes without a ruling

SAN ANTONIO -- The irony isn’t lost on NCAA President Charlie Baker.