Sources: EA Sports college basketball video game talks hit snag
Hopes for a college basketball video game including all of Division I have reached an impasse -- at least for the time being.
Players Era expanding deal with The LinkU
Players Era and The LinkU are set to announce an expansion of their deal that makes the latter the official NIL platform of the Players Era Men’s and Women’s Championships. Exact terms were not immediately available.
SBJ College: Behind the Pop-Tarts mascots’ Irish adventure
The Aug. 26 edition of the SBJ College newsletter reports on the Pop-Tarts Bowl connection in the Week O Aer Lingus College Football Classic, Wisconsin's latest spree of alcohol sponsors, insights from Southland Conference Commissioner Chris Grant on their ESPN media deal extension and final thought...
Lee Corso’s colleagues remember his lasting impact on college football
Distilling the endless tales about college football’s favorite uncle, Lee Corso, into one story was a borderline impossible task. I tried to narrow it down with one question: What’s the best Corso story no one has ever heard?
Wisconsin adds alcohol sponsors ahead of football season
Wisconsin fans looking to incorporate a few extra Badger logos into their homes have a new option -- cases of beer.
Southland gets ESPN spotlight in Week Zero
It’s been a busy couple weeks for Southland Commissioner Chris Grant.
How the Pop-Tart mascots made it to Dublin for Week Zero
The Aer Lingus College Football Classic has become a Week Zero mainstay. An activation from Pop-Tarts, though? That’s new.
Univ. of Texas, Humann agree to significant, wide-ranging sponsorship deal
The Univ. of Texas and Humann, a cardiovascular health brand based in Austin, have agreed to a wide-ranging sponsorship deal that will include on-field signage at Darrel K Royal Texas Memorial Stadium, among other facets.
Elevate adding new exec on college side
Elevate is set to announce the hiring of Celine Mangan as VP/Business Development for College. Mangan spent the previous four years at Altius Sports Partners, most recently as the vice president of ASP College. Prior to Altius, she spent over three years at Women Leaders in Sports, where she led rev...
In an era of disruption, is central governance of college football even possible?
Greg Sankey narrowed in on the semantics.