Legends unveiled Friday that the CFP National Championship saw record merchandise sales both on-site and online for the second consecutive year. Compared to the 2024 CFP National Championship weekend in Houston, merchandise sales in Atlanta in 2025 rose by 19%, while ecommerce sales experienced a 13% increase year-over-year. Top-selling items at CFP Shop locations across Championship Campus in Atlanta included national championship branded school-specific merchandise, match-up gear, scarves, knits, footballs and pins. Online sales throughout the CFP leading up to the national championship game increased by 309% compared to last year’s four-team format. Legends has managed omnichannel merchandise for the CFP since the 2021-22 season (Legends).
Meanwhile, the official announcement that Las Vegas will host the 2027 CFP National Championship game was made Friday with video announcing the game, scheduled for Jan. 25, 2027, at Allegiant Stadium (LAS VEGAS REVIEW-JOURNAL, 1/24).
