Chicago Sports Network has signed a new marketing deal with Wind Creek casino that “could be a game-changer for both fledgling ventures,” according to Robert Channick of the CHICAGO TRIBUNE. Terms of the agreement were not disclosed, but the sponsorship deal features Wind Creek adding its name to “The Chicago Lead,” the network’s signature 6pm CT roundup and lead-in to nightly play-by-play broadcasts. CHSN additionally will “broadcast the show live each month” from the casino, “along with other high-profile onsite promotional events.” Wind Creek will also be a “prominent commercial advertiser across all CHSN platforms and programs.” Wind Creek only opened in November, but it is “already in its third season of a six-year deal” as the official casino of the Bulls. The casino has yet to open its “planned sportsbook,” but Wind Creek Hospitality CMO Ken Rohman said that the deal with CHSN is a “natural marketing partnership that will not only build the brand, but actually deliver potential customers to their door” (CHICAGO TRIBUNE, 2/12).
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